Best reliable digital marketing metrics you should know

1
Best reliable digital marketing metrics you
should know
Digital marketing is an exclusive and newer
concept. Calculating and measuring digital
isn't easy as it happens, marketing strategy
is gradually but faster than traditional
marketing. Marketing and sales are all together
with a separate concept, however, both are
interlinked and are required for the working of
each other. Marketing if done in the right way
brings out results and that result itself is
sales or conversions. Every technique has a
different way of measuring results. Digital
marketing also has a different way of measuring
metrics. As digital marketing is a different and
exclusive field it is difficult to set the
metrics unknowingly or with less knowledge.

• There are certain components listed to
  measure digital marketing activities. For
  easy understanding and easy readiness,
  these components are further divided
  into two subcategories
• Digital Marketing Staples These components
  are the direct results of any digital
  marketing campaign. Outcomes like traffic
  increased social media handle followers or
  engagements and many more. These are the
  general outcomes of digital marketing
  campaigns known by most of us. Digital
  marketing staples include overall traffic,
  conversions, SEO rankings, engagements, bounce
  rate etc.

2

• Technical metrics Staple metrics give enough
  results but can't help us with the root cause
  whereas technical metrics help us with the
  root cause. These are tried and tested ways
  to measure digital marketing in depth.
  These include landing pages insights, queries,
  demographics, queries demographics and a lot
  more.
• t t t

• On the whole, The digital marketing staples
  prove to give better results and are organic. So
  today in this blog, we will talk about the
  different organic digital marketing metrics.
• Website traffic Traffic is a vital part of
  digital marketing. The reason behind brands
  having an edge towards digital marketing is
  because of traffic. This traffic is seen as
  super essential as this traffic is behind the
  conversions. Having the right count and

3
keen observation of the website campaign.
traffic
is vital to measure the digital marketing

• Conversions As we have discussed
  earlier, conversions are the result of
  a successful marketing strategy. Conversions
  are also a result of engagement and that the
  audience is readily accepting the brand and its
  products. Which ultimately means that the brand
  can earn money. This could be the biggest metrics
  as brands consider money coming in as the
  biggest win and also a mark of successful
  marketing strategy.

• Bounce Rate Bounce rate is the biggest drop out
  of any brand and also a sign that the audience
  or the traffic isn't happy with the provided
  content or information. The

4
right count and knowledge of bounce
understand demands of its audience.
rate
are important
as it helps
brands

• SEO ranking SEO was the major reason behind
  people choosing digital marketing and taking a
  shift towards the newer and innovative way of
  marketing. Being on the top of the search
  engine brings brands closer to their target
  audience and is also visible to the newer
  traffic. Monitoring the SEO ranking helps the
  brands know their proximity to their audience.
  Also, it would make the digital marketing metrics
  clear.

• Visitors count Visitors are the
  encouraging element of any digital
  marketing strategy. Keeping a keen eye on the
  visitors to know whether the majority are new or
  the ones that had once left and have
  returned now. This helps in measuring the
  digital marketing campaign. To the
  uninitiated, digital marketing has a factor
  called

5
remarketing and retargeting. The result of both
of them is to bring the traffic that had left a
brand's website.

• Queries If the information and content
  provided on the website or other digital
  platforms are relevant and easy to
  understand, it brings queries from the
  expected leads. This also shows how well
  the digital marketing campaign or strategies
  are going. Only if the digital marketing
  strategies are going well, it brings
  enquiries or queries.
• So these are some of the organic ways to measure
  digital marketing strategies. Even though
  organic, it conveys a lot about the working of a
  digital marketing campaign.
• Have you ever tried to measure your digital
  marketing strategy?