How Diamond Jewelry Became Popular - PowerPoint PPT Presentation

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How Diamond Jewelry Became Popular

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Farr's Jewelry has the largest selection of high-quality diamonds and gemstones in Ogden. This includes both natural and lab grown diamonds (in all shapes and sizes), Moissanite, cubic zirconia, sapphires, rubies, and more. – PowerPoint PPT presentation

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Title: How Diamond Jewelry Became Popular


1
How Diamond Jewelry Became Popular
By - https//www.farrs.com/Diamonds
2
  • As with many customs of today, the origins of
    engagement rings can be traced back to Ancient
    Rome. The Gemological Institute of America says
    that Roman women wore rings of iron, copper, and
    even bone. They wore flint and bone to signify a
    business agreement or to show their love and
    obedience. Later, gold rings were found in
    Pompeii's ruins. This proves that shiny metal was
    the preferred material in common eras. Diamond
    jewelry was yet to come.

3
  • The official meaning of the engagement ring
    wasn't given until 850. Pope Nicholas I stated
    that engagement rings were a sign of a man's
    intention to marry and with gold, which was the
    most common material at the time for betrothal
    rings. In 1477, Archduke Maximilian from Austria
    proposed to Mary in Burgundy. This was the first
    time that diamonds were used on an engagement
    ring. It was the first known diamond jewelry to
    signify eternal love.

4
  • Although Archduke was the first person to
    propose using diamond jewelry like a ring, he
    wasn't a trendsetter. Diamond jewelry wasn't
    popularized until 1947, when De Beers, a British
    company that mined South African diamonds,
    launched an advertisement campaign. Diamond
    engagement rings rose in popularity thanks to the
    celebrity endorsements of Hollywood stars and the
    slogan "A diamond is forever". Diamon jewelry was
    now in!

5
  • We've seen a shift in the preferences for
    engagement rings over recent years. Diamond
    jewelry is not the only option, but it's becoming
    more popular yet again. Diamond jewelry has gone
    through its ups and downs but the reality is that
    diamond jewelry truly is forever.

6
  • Remember the 4 Cs when looking to buy a new
    diamond. Cut, color, clarity, and carat weight
    are the 4 most important things to take into
    account when it comes to diamonds. Visit your
    local jewelry store today and find out what
    diamond jewelry works best for you.
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