10 powerful tips to know before starting a YouTube channel

1
10 powerful tips to know before starting a
YouTube channel
www.apponix.com
2
YouTube is the most popular video-sharing
platform and has more than 31 million channels.
The sheer number of channels illustrates the
intense competition in this field. Today, content
creators constantly look for the best YouTube
equipment, shooting location, and editing tools.
Armed with all of these, they intend to create
quality content that will keep the subscribers
glued to the channel. However, keeping your
viewers hooked to your YouTube channel is easier
said than done. If you do not want to have your
videos lost in a sea of content, you need to take
proactive measures about creating a powerful
YouTube channel. Here are ten tips that you must
consider before you create your YouTube channel.
Consistent Posting A look at some of the most
popular YouTube channels will reveal that all of
them are consistent with their posts. When you
launch a channel, you cannot afford to wait for
perfection in every single video. Ideally, you
should identify your resource availability and
come up with a posting schedule that is
convenient for you. Ensure that you stick to the
schedule and deliver consistent content. When you
force yourself to be productive for the first few
days of your YouTube journey, and over time, it
translates into a habit. Doing the
Homework These days, you do not need a degree in
filmmaking to create professional-quality videos.
Do your homework and study content from
television and OTT platforms like Netflix or
Prime. Watching quality content will give you
lessons in lighting, production quality, camera
angles, etc. You can then incorporate these in
your YouTube videos and give a boost to your
video quality.
www.apponix.com
3

• Gearing Up
• No battle can be won unarmed, and video making is
  no exception to this. While you do not need the
  most advanced tools in your initial days, you do
  need a few basic pieces of types of equipment.
•  Get yourself a camcorder that has in-built
  stabilization, a 50 X optical zoom range, and a
  minimum of 1080p video resolution. Choose an APS
  C sensor with a maximum 1.6 crop factor.
•  If you want to skip the camcorder and use your
  smartphone, make sure that your phone is equipped
  with in-built stabilization, has low-light
  compatibility, and a minimum resolution of 13MB.
  We recommend that you use a device with storage
  of at least 128 GB.
•  For those who intend to use a digital camera,
  choose a device with a minimum resolution of 1080
  p. Fixed lens with optical zoom work well, and
  you must focus on a device with mic input. That
  way, you can connect an external mic to the
  camera for your recording purposes.
•  If budget is not a constraint and you want to
  settle for the best, choose a user-friendly DSLR
  camera. We recommend sensors in the ISO range of
  25,600. Pick a DSLR that can shoot at 24 to 60
  fps and has the provision of autofocus in video.

Setting the Right Benchmark While consistency is
an important aspect of your YouTube channel, you
need to pay due attention to the video quality as
well. To set the correct quality benchmark, you
need to be ready to chop off the parts that
compromise the quality of the video. Ensure that
your video clip goes through multiple layers of
editing so that only the best quality content
reaches your viewers eyes. Avoiding Overdoing
It When you set out to create your YouTube
channel, you should pay special attention to the
fact that there should not be any over-editing.
While 3D effects and contrast graphics help you
illustrate a point, they may not be necessary for
every video that you create. For the best
results, go for a simple setup and process. That
way, the viewer will get the videos raw feel,
which will cause them to relate better to the
content.
www.apponix.com
4
Establishing a Pattern A YouTube channel will
have multiple videos, and you must have some
uniformity among your videos. The use of brand
colors, logos, taglines, or a particular type of
music will help establish a brand image. That
way, when a viewer stumbles across one of your
videos, they will relate it to the channel. It
will boost your brand visibility and make your
channel popular. Transcribing Your Video You must
transcribe all the video content that you post on
YouTube. Search engines do not index captions,
and that is why the transcription boosts your
online visibility. From the viewer's perspective,
the transcriptions enable your video to reach
users who have their devices on mute, are hearing
impaired, or do not speak the language of the
video. Studies establish that the addition of
captions results in a 7.32 increase in the views
of YouTube videos. SEO Optimization of Video The
addition of primary keywords to the video title
and secondary keywords in the description gives a
major boost to the online visibility of your
video. Pay special attention to the description
section, as this will help a potential viewer get
a perspective about your video. You can further
optimize your video by adding tags that
categorize the videos and help in ensuring that
it reaches the target audience.
www.apponix.com
5
Adding Call-to-Actions (CTAs) and YouTube
Cards CTAs and YouTube cards are powerful tools
to direct your viewers into watching other
relevant content. If your YouTube channel has
videos that are related to each other, you can
leverage CTAs at the end of the video to guide
the user. With YouTube Analytics, you can
identify points in your video where the viewers
are the most likely to drop off. You can add
YouTube cards at such points to direct the user
into watching some other video from your
channel. Developing A Thick Skin As you are
considering starting a YouTube channel, chances
are that you already know of its perks. What no
one tells you is that the platform is not filled
with not just angels. A slight miss from your end
will be amplified, and you should be ready to
bear the brunt and face the criticism. You should
be able to tell apart constructive criticism and
pure trolling. You must develop a thick skin that
will allow you to ignore the trolls. Every
YouTube journey is unique, and you cannot expect
to please every viewer all the time. The tips
discussed in this article will help set out on
your YouTube channel and attract viewers. As you
create more videos, you will figure out the
tactics that work for you and the ones that do
not. Heres wishing you the very best for your
YouTube adventures ahead.
www.apponix.com
6
OFFICIAL ADDRESS FOR COMMUNICATION
Head Office Bangalore 306, 10th Main, 46th
Cross, 4th Block Rajajinagar, Bangalore
560010 M 91 8050580888 info_at_apponix.com
website https//www.apponix.com/blog/10-powerful
-tip-to-know-before-starting-a-youtube-channel.htm
l
www.apponix.com
7
www.apponix.com