yashus

1
The Way Forward Strategy for Social Media
Marketing

• Prepared by Sujay Khandge
• MD-Yashus Digital Marketing Pvt Ltd, Pune

2
Understand your audience

• Who This is where your buyer persona begins and
  ends. Who is your audience? Who are the people
  who will be looking to buy your product or
  services? Consider their gender, their age and
  their ambitions.
• What What kind of vibe do they like? What kind
  of language do they speak. What are their likes
  and dislikes?
• When When are they experiencing a pain point?
  When are they researching about your product?
  Does your ideal buyer decide to purchase on
  impulse? Or does he or she exhaustively research
  options before making a purchase?
• Where Where is your audience hanging out? What
  social channels are they on? Where does your
  buyer personas shop- online or offline?
• Why The why is all about psychographics. Why
  do they need your product?

3
Understand your audience - outcome

• Who Age 30-55 yr, mobile Tech savvy
• What Hassle free, convenience? Hinglish, Short
  Forms, Emoji.
• When Through push marketing, checking
  authenticity and security
• Where FB, Insta, Linkedin, Tiktok, Youtube etc
• Why Convenience, hassle free etc

4
Tone of voice on social media

• Tone of voice refers to how your company 'speaks'
  when communicating with your customers. Giving a
  brand or company a distinct voice gives an
  impression of solidity, trustworthiness and
  honesty. Most importantly, it makes communication
  congruent
• Authentic genuine, trusting, direct, honest,
  credible

5
Tone of voice on social media outcome

• The brand Konnections traits
• Familiar relaxed, comfortable
• Friendly cordial, warm, outgoing
• Straightforward simple, easy, painless
• The style of social post
• Familiarity Use an active voice. Avoid passive
  voice
• Avoid slang and jargon Write in plain English
  Hindi
• Write positively Use positive language rather
  than negative language

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Social media posting strategy
20
40
40
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The social channels
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Yashus digital marketing pvt ltd www.yashus.in
www.digital-skills.in office no 303,
kolte-patil cityspace, above Mahindra showroom
near ctr company, nagar road, pune 14 mobile -
91 9766654355, 91 9422003946, email
sujay_at_yashus.in sachin_at_yashus.in