What does Google consider high quality when assessing your webpage?

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What does Google consider high quality when
assessing your webpage?

• Rise Digital Media

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Googles algorithms are never straight forward,
and just when we think that were making headway
into understanding the criteria, the formula gets
updated again. There are over 200 factors in play
when Google assesses your webpage for quality and
determines ranking in accordance with search
terms, and so understanding what it takes to get
a good score can seem unachievable. But there are
this many factors so that users can actually
navigate the vast amount of information available
on the internet in an efficient manner. In the
millisecond between hitting enter and receiving
the first page of results, users expect to be
matched with the exact sources to find the
information theyre after. Its a mammoth task,
that requires ongoing tweaking of a long list of
rules.  
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And while there are seemingly infinite SEO
techniques to perfect your pages, its important
to remember that search engine ranking factors
can be grouped into couple of simple categories.
As long as you understand the search engines
problemthat it needs to match up search queries
with the right content, instantlythen youll be
able to tailor your site to these criteria.   SEO
has always involved optimising for both humans
and robots. While there will always be an element
of technical ability needed to optimize a site,
Google is shifting to focus more on the human
side of optimisation, including priorities user
friendliness and well written content.
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User friendly

• Your website has to be intuitive to use for
  humans. This field, including User Interface (UI)
  and User Experience (UX) design, means that all
  the technical ability in the world is useless if
  people cant easily navigate your site.
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• Good UX design might involve considerations like
  flow of information, from the order of your
  navigation bar through to breaking up your
  content into scannable paragraphs with relevant
  headings. Some input from people who have never
  seen your site can help you to gain insight about
  whether the steps are clear as to how visitors
  can find the information they need.

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• People most often view websites to receive the
  answer to a certain query. It might be that they
  want contact details, or that they want to know
  if you offer a certain service, or how much your
  services cost. Whatever it is, they should be
  able to find out within three clicks from first
  landing on your home page or relevant landing
  page. 
• Mobile compatibility, functioning forms, and
  quick load times will prevent visitors from
  instantly clicking off your site, an action which
  increases your bounce rate and will immediately
  reduce your quality score. That said, internet
  users like to click on to find out more
  information or compare other sources. To prevent
  Google from thinking your site is just a dead
  end, links to other content are highly regarded.

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Well written and relevant content

• Website content isnt a novel. All copy
  should say what it needs to say in the fewest
  words possible. Avoid big words, clunky phrasing
  or overly punctuated sentences. Remember, you
  should be writing for a 12-year old reading
  level. Captivating headings are punchy, use
  interesting words, and are nice and short. For
  text, dont be afraid of white space on your
  site, and feel free to use dot points or images
  to break up larger pieces of text. Keyword
  research and unforced inclusion throughout your
  content is an essential part of increasing your
  SEO rankings for relevant search terms.

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• Content of course includes more than just
  copy content also includes all the rich media on
  your site, from photos to videos, info graphics,
  questionnaires, eBooks and more. To help ensure
  that your site gets the best possible score, all
  of your content should answer a question or solve
  a problem, and be highly relevant to the site.
  Dont forget to incorporate keywords here too
  with captions and ALT tags. Google can read text
  but not imagery, and so all pictures should be
  accompanied by a written description of what the
  image contains so it can be indexed accordingly.

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• Technically structured
• Your site may have the most well written content
  in the world, but without some technical finesse,
  it will never reach your desired audience.
  Keywords to help match search queries with your
  content and backlines to build trust and give
  your website votes are essential. If your
  content is top quality, then other pages will
  willingly point to you with backlines and help
  you to boost your ranking. 
• Struggling to get the quality score that youre
  after? Rise Digital Media can help you to get
  there.

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CONTACT US
Visit Our Website- https//www.risedigitalmedia.c
om.au/
Phone - 03 9028 5891
Address- Suite 907/587 Little Collins St,
Melbourne,Victoria-3000 Australia