5 Steps to Take Your Brick and Mortar Store Online

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SHIFT FROM BRICK AND MORTAR SHOP TO ONLINE STORE
A 5-step DIY guide
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The pandemic has changed the dynamics of
shopping, accelerating demand for e-commerce
experiences. According to Digital Commerce 360,
consumers spent 861.12 billion online with only
U.S. merchants in 2020, up an incredible 44.0
year over year. That's why more and more
businesses are shifting their brick-and-mortar
stores online. Moving a brick-and-mortar
business online requires strategic planning,
analysis of your customers' needs, and of course
an e-commerce platform. In this PPT, Techosquare
will share how to shift a brick and mortar shop
online in just 5 steps.
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IDENTIFY YOUR CUSTOMERS
You are going online for more customers and the
journey of taking your brick and mortar store
online should begin by looking at them. Start by
asking these questions In which age group does
my customers fall? Do they live nearby or come
from far-off places? How much money do they
usually spend during one visit? Keep in mind
that the offline audience behaves differently
online. Their expectations change along with
value assigned to pricing, support, and
personalization.
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CHECK ON YOUR COMPETITORS
Just like the offline world, the virtual one is
crowded. While there are many ways to identify
key competitors for your selected niche, Google
is the best way to begin. Start with a simple
location- based search. Use tools such as Alexa
and Ahrefs to dig up competitor info. Your
ultimate goal at this stage should be casting a
wide net and get a comprehensive view of the
online competitive landscape for your brick and
mortar store. Ecommerce store website features
list for 2021
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SELECT AN ECOMMERCE PLATFORM
On reaching this stage, consider yourself
halfway through the process of taking your
brick-and-mortar shop online. This is the time to
decide how you want to build your online
store. Online stores are mainly built using two
e- commerce solutions Turnkey ecommerce
solution Custom ecommerce solution We recommend
you select the right ecommerce platform
considering your pocket and timeline.
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TELL CUSTOMERS ABOUT THE SHIFT

• After youve built your online store and launched
  it, your first priority should be to inform your
  current customers that youre open for business
  online.
• Talk about your brand new e-shop on Instagram,
  Facebook, and Twitter.
• If you have been collecting customer emails,
  then, create a now-online mailer and shoot away!
  Let them know about the recent changes and how
  they can continue to purchase your goods and
  services online as well if coming to your offline
  store seems a hassle.

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IMPROVE ONLINE PRESENCE
The digital journey is a long one. After the
online launch, you should commit to building
your online stores presence. You can build your
online presence by Gathering glorious reviews
on Trustpilot and GMB. Improving its SEO by
building backlinks Improving social media
following Learn what multi vendor marketp lace
is all about.
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These were 5 steps to shift your brick-and-mortar
business online. While building and launching
your online store, make sure you think long-term
and invest in the right technology.
Email your online shop goals to us at
info_at_techosquare.com and we will share all the
e-commerce store cost insights to help you save
and grow more.
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GET IN TOUCH
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_at_techosquare www.techosquare.com