Approaching Art Galleries And Gaining Representation - PowerPoint PPT Presentation

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Approaching Art Galleries And Gaining Representation

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Find the Gallery Fitting Your Work and Goals. Develop a Relationship with Gallery. Know How to Speak About Your Art. Bring Your Audience with You. Follow Submission Guidelines. Understand Commission Structure. – PowerPoint PPT presentation

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Title: Approaching Art Galleries And Gaining Representation


1
Approaching Art Galleries And Gaining
Representation
2
Guide to Art Gallery Representation
  • 1- Find the Gallery Fitting Your Work and Goals
  • 2- Develop a Relationship with Gallery
  • 3- Know How to Speak About Your Art
  • 4- Bring Your Audience with You
  • 5- Follow Submission Guidelines

3
Find The Gallery Fitting Your Work And Goals
Firstly an artist should research. Just because a
gallery sells art, it should sell your art too. A
gallery relationship has to work for both sides.
A gallery has its own aesthetic, interests, and
focus. Do the research and find out which gallery
makes the most sense for your artwork and goals
like Sakti Burman Painting.
4
Develop A Relationship With Gallery
It is necessary to develop a relationship with
the gallery. This means signing up for mailing
list, going to events, and finding out what it is
they need. Show up to gallery events more than
once, have business cards, and challenge yourself
to have at least three conversations. And stay
open to whatever fate brings you. Treat everybody
there like they are potentially your best client.
5
Know How to Speak About Your Art
The best way to do this is to be sure that your
work is about something like Manu Parekh
Painting. If you are working for self-expression
or personal feelings, then dig deeper. Write your
artist statement as it helps in forming ideas and
put language to them.
6
Bring Your Audience With You
Make sure you have your own audience in the
gallery. This is you can build yourself through
online tools or at events. Create mailing lists
and keep track of the people who show interest in
your work. An artist like Manjunath Kamath
Artwork always builds their own audience and
keeps control of that audience. Work just as hard
as the gallery does to promote your events and
where people can find your work.
7
Follow Submission Guidelines
Once you have established a relationship, search
what the submission policies are. Here you dont
want to break the rules. As far as your
submission materials, be sure you have good and
solid ones. Have high-quality, cropped images
with works title and dimensions. Have an online
portfolio as well as a hard copy. It depends on
the submission policy, but it is also to have
biography, CV, and artist statement ready.
8
Understand Commission Structure
Artists complain about having to pay a gallery 40
to 60. It is the wrong way to look at it. They
are not taking anything from you rather they are
bringing you clients, so pay the commissions
joyfully. But make sure that if they are taking a
big portion, they are giving a lot more in
exchange.
9
Connect With Us
AddressArt Alive Gallery, S-221 Panchsheel
Park, New Delhi - 110017, INDIA Phone 91-11-416
3900091-11-41638050 Email Usinfo_at_artalivegall
ery.comVisit Us https//www.artalivegallery.c
om/
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