AR & VR Use Cases

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AR/VR use cases to transform the Retail
eCommerce industry in 2021 beyond

• Retail and e-commerce are popular and
  fast-growing industries that utilize the complete
  benefits of Augmented and Virtual Reality in the
  market. A report from Statistica states that
  Augmented Reality (AR) in Retail will be equal to
  80 billion by the next year it seems!
• The possible and best outcomes of this technology
  are here to help businesses with offering
  real-time experience to an intuitive virtual
  world that allows customers to experience a
  completely different world which they require!
• In particular, the present situation such as the
  COVID crisis has made this sector leverage
  digital technologies to sustain their existing
  customers and bring in new customers. In this
  blog, we have discussed the real-time use cases
  of Augmented and Virtual Reality that are
  changing the Retail and E-commerce industry.

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AR/VR Use cases in the industry
Virtual product trials

• AR/VR provides customers with the complete
  ability to shop for the products from a given
  retail store at their comfort location without
  visiting in-person.
• This enhances customers to try different products
  and also choose the best one of their choice as
  per their needs.
• Lets consider a real-time scenario here. Ladies
  can make use of this opportunity to try out
  different products such as makeup and other
  cosmetic items, dresses, etc by uploading their
  image and choosing the product to check if it
  suits them perfectly. It can be lipstick,
  eyeshadow, foundation, etc.

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AR-based store experience

• Augmented and Virtual Reality can allow customers
  to be more confident about their product
  purchases
• In the present situation like a pandemic crisis,
  retailers will find this effective and profitable
  strategy were stepping out for the customers is
  fully eliminated with also profitability.
• For instance, AR-based apps for furniture stores
  can offer a pleasant and intuitive online
  experience to their customers.
• By considering the benefits of AR in the Retail
  industry, we have implemented real-time solutions
  for businesses that are mutually beneficial for
  owners as well as the customers.

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Virtual Showrooms

• VR in the retail industry can provide retailers
  with a platform to create a replica of their
  physical showroom or their store easily. This
  virtual setup can be leveraged by the customers
  where they can experience an interactive virtual
  environment of buying products.
• This will help customers to buy the products
  through their smartphones within seconds. Added,
  they can also design and update virtual shopping
  spaces with the latest customers trends and
  product preferences.

Creating product tutorials

• Augmented and Virtual Reality based applications
  can provide a step-by-step and easy-to-use guide
  with inbuilt features for customers.
• They can assist retailers to get rid of any
  potential risks associated with the product to
  the customers and thereby eliminating the product
  buying time seamlessly.

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AR-based games for shoppers engagement in-store

• Retailers can come up with AR-based games in
  their stores to attract more customers.
• They can build a fully-featured and tailor-made
  application from an AR development company to
  explore the benefits and reward customers to get
  exclusive offers, coupons, discounts, etc by
  winning their AR-based game.

Augmented photoshoots for model diversity

• AR-based applications can help retailers to
  upload various pictures and information about
  their Retailers can pick models and overlay
  clothes on them to analyze different sizes and
  designs.
• AR-based applications can also help them to
  determine various poses and backgrounds in order
  to decide the ethnicity and various body types.

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Real-time AR/VR implementation scenarios

• Lowes, one of the best North American giants of
  home enhancement goods, employs an HTC Vive and a
  unique controller known as Holodroom Test Drive
  which allows one to wear a VR headset and learn
  to work with the tools in a secured virtual
  space.
• Ikea has an Ikea place ARkit app that offers a 3D
  virtualization of the requested furniture at a
  particular location be it a home or office.
  Customers can find the right fit with their
  preferences among the furniture items.
• Dulux paint experts Augmented Reality
  application allows people to try out various
  possible paint colours over their walls. The
  application has unique features of visualization
  to use it for agreements on final paintwork with
  their customers.

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Major benefits of using AR/VR applications

• Increased Brand Awareness
• Eliminates the language barrier and enhances
  communication
• Improved Return of Investment
• Intuitive Shopping Experience

To Close

• Augmented and Virtual Reality are already here
  and are prevalent across various industries to
  make a difference in the lives of consumers and
  retailers altogether. Although, other popular
  technologies such as 5G connectivity is almost in
  place, where we have seen a great improvement and
  more refined use cases within the upcoming years
  as well.

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