Planning a Digital Transformation: KSA Vision 2030

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Planning a Digital Transformation KSA Vision
2030
No matter what kind of Digital Transformation an
organization has in its sights, customer need to
be at the forefront of the strategy. New
technology, data-processing, and analytical
skills need to be created along the entire B2B
Pipeline. Consumers are no longer prepared to
accept untimely and mediocre relationships they
expect your organization to just get it.
Organizations that fail to understand these
expectations and fail to react to them will face
Digital Darwinism, a phenomenon where technology
and society are evolving faster than
organizations can adapt. This evolution using the
correct platform, such as Salesforce, enables
organizations to understand, react, and predict
trends leading to a brave new world of
trailblazing. To clarify, Digital Transformation
does not necessarily change how your organization
uses technology, it changes how you effectively
do business with technology. Consider it as a
continuous journey during which you will
introduce new digital products, more distribution
channels for promotion and delivery, alternative
supply chain and sales platforms, and new
customer communication standards and endpoints.
This is exactly what Salesforce and HubSpot were
designed to do. With regard to the KSAs Digital
Transformation, the defining success factor will
be in using the correct technology in the right
way. In my opinion, Salesforce and HubSpot
provides the best core digital transformation
tools on the market to achieve this. Ultimately,
whichever tool you use, planning is essential,
and like all journeys, you will need a roadmap.
At Cetrix Cloud Services, we believe that the
creation of a roadmap is the first step towards
Digital Transformation. Within it lies the
understanding of which elements of your business
need to be Digitally Transformed, and how these
changes can be achieved. Thankfully, we at Cetrix
Cloud Services have an experienced,
forward-looking team who are highly skilled in
this Digital Transformation journey. We hear a
lot of buzzwords about Predictive Analytics,
MarTech, Technology Stacking, and Digital
Process Automation. How are these related to
Digital Transformation and the goals of Vision
2030? As Vision 2030 covers multiple aspects of
KSA life, many of these will be business-led, and
will link directly to technology and the
benefits it can offer. Digital Transformation has
a key role to play in this vision, and the KSA,
as already very-highly digitally connected is
ideally placed for this. As the country leverages
its enviable position to transform its future,
these various concepts, namely these buzzwords,
will increasingly be more important. The
question as to why are they so important is an
entire topic of its own. Briefly though, they are
important because todays customers approach the
marketplace from a different direction which has
created a paradigm shift in the way customers
now make buying decisions, and how they engage
with organizations. For example, customers are
increasingly less responsive to direct sales
marketing such as emails and adverts. More often,
their sales journey starts online in the domain
of marketing, education and in proposing
solutions to their problems. Customers expect a
seamless, highly personalized and engaging buying
experience throughout the entire journey, and
buyers may bee much further down the path before
they even engage with yourselves.