How to Build an Email Marketing List | Marketing Tiki - PowerPoint PPT Presentation

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How to Build an Email Marketing List | Marketing Tiki

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Did you know that email marketing is the most effective digital marketing tactic for customer retention? It has a customer retention rate of 56%! But what makes email marketing so effective? – PowerPoint PPT presentation

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Title: How to Build an Email Marketing List | Marketing Tiki


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How to Build an Email Marketing List
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  • https//www.marketingtiki.com/

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  • Did you know that email marketing is the most
    effective digital marketing tactic for customer
    retention? It has a customer retention rate of
    56! But what makes email marketing so effective?
    It helps you build brand advocacy by repeatedly
    providing your customers and subscribers with
    valuable content and offers that they cant find
    elsewhere. Email marketing cultivates customer
    loyalty by making prospective customers feel
    invested in your brand, the stories you tell
    them, and the products or services you sell to
    them.

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Its why you need to build an email marketing
list that you can rely on to promote your offers,
services, and products. If you have a trusted and
extensive list of subscribers, you can work on
lead generation and customer retention. If
building an email list from scratch feels like a
daunting feat, worry not! There are many
strategies you can use to create a list of loyal
email subscribers from scratch. Read on to learn
how to build an email marketing list! How to
Build an Email Marketing List Here are some steps
that you can take to build an email marketing
list
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Add Value to Your CTA
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If you want to optimize email sign-ups, you will
want to add value to the CTA of your blog posts
or landing pages. Instead of using commonly
thrown around words, such as subscribe or sign
up, offer value in your CTA with words, such as
Exclusive, Download, and Access.  For
instance, your CTA might say, Access all our
exclusive offers. Its much more compelling and
value-adding than a generic CTA, such as
Subscribe to our email. Your CTAs need to
highlight the fact that you can offer exclusive
and valuable content to your visitors and
customers via email.
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  • Use Social Media to Pitch Your Email Newsletter
  • You might not have an impressive list of email
    subscribers, but you can change that by
    approaching your trusted network of established
    followers. If you have a large and loyal
    following on a social media platform, such as
    Twitter, Facebook, or Instagram, leverage that
    following to build an email marketing list. Try
    pitching your email newsletter to your followers
    who already know about and love your brand. Give
    them the option to learn more about you. Its a
    brilliant way to tap into a diverse market of
    prospective subscribers.

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  • Create Timed Pop-Up Surveys
  • Are you still wondering how to build an email
    marketing list? Try to reach out to your website
    visitors with timed A or B surveys related to
    the content they are browsing. Sometimes, you
    need to ensure your visitors are invested in your
    content before presenting them with a request to
    subscribe to your email. You can do that by
    programming your sign-up pop-ups to appear after
    a user has spent a given amount of time, such as
    10 seconds, on your webpage. Additionally, keep
    your surveys as simple as possible.

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The best surveys are those that require the
visitor to enter their email only. Dont deter
interested prospects for your email marketing
list with long, time-consuming forms. Opt for an
easy yes or no pop-up instead. If you want help
in reaching out to your target audience, reach
out to Marketing Tiki. We can help you create a
comprehensive email marketing list of loyal
subscribers!
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THANK YOU
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  • https//www.marketingtiki.com/
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