Title: How to Build an Email Marketing List | Marketing Tiki
1How to Build an Email Marketing List
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2- Did you know that email marketing is the most
effective digital marketing tactic for customer
retention? It has a customer retention rate of
56! But what makes email marketing so effective?
It helps you build brand advocacy by repeatedly
providing your customers and subscribers with
valuable content and offers that they cant find
elsewhere. Email marketing cultivates customer
loyalty by making prospective customers feel
invested in your brand, the stories you tell
them, and the products or services you sell to
them.
3Its why you need to build an email marketing
list that you can rely on to promote your offers,
services, and products. If you have a trusted and
extensive list of subscribers, you can work on
lead generation and customer retention. If
building an email list from scratch feels like a
daunting feat, worry not! There are many
strategies you can use to create a list of loyal
email subscribers from scratch. Read on to learn
how to build an email marketing list! How to
Build an Email Marketing List Here are some steps
that you can take to build an email marketing
list
4Add Value to Your CTA
5If you want to optimize email sign-ups, you will
want to add value to the CTA of your blog posts
or landing pages. Instead of using commonly
thrown around words, such as subscribe or sign
up, offer value in your CTA with words, such as
Exclusive, Download, and Access. For
instance, your CTA might say, Access all our
exclusive offers. Its much more compelling and
value-adding than a generic CTA, such as
Subscribe to our email. Your CTAs need to
highlight the fact that you can offer exclusive
and valuable content to your visitors and
customers via email.
6- Use Social Media to Pitch Your Email Newsletter
- You might not have an impressive list of email
subscribers, but you can change that by
approaching your trusted network of established
followers. If you have a large and loyal
following on a social media platform, such as
Twitter, Facebook, or Instagram, leverage that
following to build an email marketing list. Try
pitching your email newsletter to your followers
who already know about and love your brand. Give
them the option to learn more about you. Its a
brilliant way to tap into a diverse market of
prospective subscribers.
7- Create Timed Pop-Up Surveys
- Are you still wondering how to build an email
marketing list? Try to reach out to your website
visitors with timed A or B surveys related to
the content they are browsing. Sometimes, you
need to ensure your visitors are invested in your
content before presenting them with a request to
subscribe to your email. You can do that by
programming your sign-up pop-ups to appear after
a user has spent a given amount of time, such as
10 seconds, on your webpage. Additionally, keep
your surveys as simple as possible.
8The best surveys are those that require the
visitor to enter their email only. Dont deter
interested prospects for your email marketing
list with long, time-consuming forms. Opt for an
easy yes or no pop-up instead. If you want help
in reaching out to your target audience, reach
out to Marketing Tiki. We can help you create a
comprehensive email marketing list of loyal
subscribers!
9THANK YOU
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