How to Increase Social Media Post Engagement with Animated Videos

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How to Increase Social
Media Post Engagement with Animated Videos
Animated videos have taken social media ads to
another level. We live in a world that is swiftly
turning from real-life interactions to social
media engagements. It seems like the overall
outlook towards marketing is changing rapidly.
Long gone are the days when people used to
connect through text messages and emails. Now,
access to the whole world is just a tap away.
People use social media to arrange events and to
promote their brand. This is why suddenly
everyone is keen on social media.
Understandably, we all want to master the art of
social media. But the beginners don't realize
that to stay relevant on social media one has to
post engaging content. To stay active and
relevant to your followers' feed is a tough job.
You must have heard different tips from experts
on the internet about engaging and trending
content. However, what we are going to unravel is
not very common yet.
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So keep reading as we are about to reveal how to
increase your social media animation
engagement. Grab Your Followers'
Attention Animations grab the attention of the
spectators as none can. There's a reason why
movies based on bestselling novels make more
money than the novel itself. The same is the
scenario with animated videos. Animations with
the right voice over are the best tool to promote
a brand. Simplify Your Complex Ideas by using
Social Media Animation
Creative heads always bring their exciting and
innovative ideas to the table. But sometimes, the
public fails to understand their product ideas
and refuse to acknowledge them. As a creative
head of a company, you can avoid such uncongenial
circumstances by trying animations. With the aid
of animations, you can simplify your complex and
innovative ideas for the public. You can use
tables, flowcharts and diagrams in your
animations. Such tools will allow you to present
your ideas more convincingly and engagingly. In
addition to that, you can create various
animations for different ideas. You can release
all of them on social media to estimate which
ideas your audience like the most. Once you get
the feedback, you can work on the ideas that get
positive feedback. Similarly, you can discard or
alter an idea that doesn't get approved by the
audience earlier. So it is safe to say, one can
launch your product and services with a better
marketing approach with videos. Animated Videos
are Fun, Engaging and Memorable We all are well
aware of the fact that visuals steal the
spotlight faster than anything else. Moreover,
animated videos are hard to forget. People are
more likely to watch videos on social media
rather than reading long captions. You can
understand this concept better if you look at how
social media presents the content for its users.
For instance, when you open Instagram, the first
thing you see is a video or a photo. The caption
is given below the video or photo. This explains
the
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interest and preference of the users. So opting
for animations and gifs for social media
campaigns is indeed a wise choice. Tell Audience
how Your Customers See Your Brand How your
customers currently view your brand is important.
You should know what they think about your
product or services. Knowledge about how people
perceive your brand can help you in making even
more engaging animations. You can use customer
reviews in your social media animation to reflect
the association of the customers with your brand.
Add your customers' views, experiences and
stories in your animations, to reach more people
who might be interested in buying your product.
Surveys show that animations help a brand in
achieving its objectives. Introduce Face of
Your Brand People might get fed up to see the
same actors or performers in every advertisement.
Your animated videos shouldn't have the same
actor or performed who is already advertising a
similar product of a different brand. While doing
this, you raise questions on the credibility of
both the actor or representor of your
brand. Animation gives you the freedom to
introduce your characters, performers, and
representatives. You can create animations of
your fictional characters to represent your brand
on social media. Similarly, you can also make
animations of real characters. "Colonel Sanders"
featured on the KFC logo is one of the greatest
examples we have. Many people think it is just a
doodle of fictional characters when it is not.
The KFC logo features a picture of its founder
"Colonel Sanders" and it makes the heads turn. So
take inspiration from such ideas, and create
animations for your brand to steal the spotlight
on social media. Besides everything, there is
another reason to boost up your social media
posts with animations. And that is animations are
a less expensive option as compared to live
recordings. For live videos and recordings, you
have to spend a lot of money on a set, actors or
performers, recording staff, art directors and
much more. On the other hand, you don't have to
spend much money to create animated videos. Add
Subtitles in your Animated Videos Make sure to
add subtitles in your videos. If your video has
verbal content or detailed explanation, subtitles
will make it easy to understand. Subtitles help
non-native speakers. They are also beneficial for
people who find it difficult to follow the
details on a video. In addition to that, videos
with subtitles can be watched anywhere without
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sound. That allows viewers to watch videos even
if they are sitting in a conference room, public
transport etc. Subtitles increase the number of
viewers as more people can understand and view
your content. In short, subtitles can increase
your social media animation engagement. Optimize
your Animated Video for Search Search engine
optimization helps in increasing the audience
reach. It also helps to reach a relevant
audience. People, who have been searching for
your product or service on social media, will
find your ad and reach your brand. You must know
that the content given in your animations won't
register in search engines. But the hashtags,
keywords and phrases used in the caption will
make your animated video visible to the right
audience. Almost all commonly used social media
platforms like Twitter, Instagram, Facebook, and
YouTube allow users to add hashtags and keywords
in their captions. So before you post your
animated video on a social networking site, make
sure to add relevant hashtags and keywords in the
caption. Moreover, you can tag relevant promoting
pages or groups in your animated video to grab
their attention as well. Conclusion Undoubtedly,
animated videos are more attention-grabbing than
plain text or photos. Animations and videos stick
to the memory, and viewers can't get over them.
In addition to that, they are economical and can
fit your budget. As a content marketer, you
should know the strength and need of search
engine optimization. No matter what your business
is, you can't grow on social media without
knowing the tact of search engine optimization.
Similarly, you should add subtitles in your
videos to make them comprehensible for more
audience. So, create animations in the right way
and see a positive change in your social media
animation engagements and If you want physical
experience then visit our Youtube Channel.