Wheat Protein Market Industry Growth, Trends, and Forecasts | COVID-19 Impact Analysis

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MarketsandMarkets Presents
Wheat Protein Market - Forecast to
2026 https//www.marketsandmarkets.com/Market-Repo
rts/wheat-protein-market-67845768.html

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The report "Wheat Protein Market by Product
(Wheat Gluten, Wheat Protein Isolate, Textured
Wheat Protein, Hydrolyzed Wheat Protein),
Application (Bakery, Pet Food, Nutritional Bars,
Processed Meat, Meat Analogs), Form (Dry,
Liquid), and Region - Global Forecast to 2026",
The wheat protein market is projected to reach
USD 3.1 billion by 2026, from USD 2.4 billion in
2021, at a CAGR of 5.0 during the forecast
period. The market is driven by factors such as a
shift in preference for plant-based protein
foods, increased demand for meat-free diets, and
growing incidence of lactose intolerance.. Europe
is estimated to account for the largest share of
the wheat protein market during the forecast
period In 2020, Europe is estimated to account
for the largest share of the wheat protein
market. Factors such as the growing investments
by major players in the bakery industry, growing
trend of vegan diets, and abundant availability
raw materials such as wheat in this region have
boosted the demand for wheat protein products in
the European market. Furthermore, increased
demand for bakery items such as cakes, pastries,
and cookies will also drive the demand for wheat
protein in the region. This report includes a
study of the marketing and development
strategies, along with the product portfolios of
the leading companies. It includes the profiles
of leading companies such as ADM (US), Cargill
(US), Agrana (Austria), MGP Ingredients (US),
Manildra Group (Australia), Roquette (France),
Glico Nutrition (Japan), Crespel Deiters
(Germany), Kröner-Stärke (Germany), Tereos Syrol
(France), CropEnergies (Germany), and Gluten y
Almidones Industriales (Mexico), Batory Foods
(US), Kerry Group (Ireland), BENEO (Germany),
Agridient Inc (US), AMCO Proteins (US), Tate
Lyle (UK), and PureField Ingredients
(US) Download PDF Brochure https//www.marketsan
dmarkets.com/pdfdownloadNew.asp?id67845768
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• Report Objectives
• To define, segment, and project the global market
  size of the market.
• To understand the wheat protein market by
  identifying its various subsegments
• To provide detailed information about the key
  factors influencing the growth of the market
  (drivers, restraints, opportunities, and
  industry-specific challenges)
• To analyze the micromarkets with respect to
  individual growth trends, future prospects, and
  their contribution to the total market
• To project the size of the market and its
  submarkets, in terms of value, with respect to
  the regions (along with their respective key
  countries)
• To profile the key players and comprehensively
  analyze their core competencies.
• To understand the competitive landscape and
  identify major growth strategies adopted by
  players across key regions.
• Primary Research
• The overall market comprises several stakeholders
  in the supply chain, which include suppliers,
  manufacturers, importers, traders, distributors,
  and exporters. Various primary sources from both
  the supply and demand sides of the market were
  interviewed to obtain qualitative and
  quantitative information. The primary
  interviewees from the demand side include key
  opinion leaders executives vice presidents and
  CEOs in food beverages, feed, and dietary
  supplements industry. The primary sources from
  the supply side include research institutions
  involved in RD, key opinion leaders, and wheat
  protein suppliers, and manufacturers.
• Request for sample Pages https//www.marketsandma
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COVID-19 impact on Wheat Protein market The
COVID-19 pandemic has had a profound impact on
the wheat protein market. Given the growing
consumer awareness of the impact of the pandemic
on meat production, consumers began adopting
plant-based alternatives instead. This resulted
in a sales surge of over 500 for meat
alternative brands. The pandemic has also
influenced the sales of plant-based snacks, dairy
alternatives, and supplements, as consumers move
towards a healthier lifestyle. Market
Dynamics Driver Nutritional benefits for
lactose intolerant and health-
fitness-conscious consumers The Lactose
intolerance is defined as a condition whereby,
the body cannot easily digest lactose, which is a
type of natural sugar found in milk and other
dairy products. Although some people having a
lactose intolerance issue are able to digest whey
protein isolates, without any severe
repercussions, others find it easier to digest
only plant-based proteins. Although whey protein
isolates are further processed and filtered to
help eliminate more lactose in comparison to whey
protein concentrates, any individual with even a
mild intolerance towards lactose should avoid the
consumption of these products. In such cases,
plant-based alternatives stand as the most
suitable option, for those looking to increase
protein intake, for health or training purposes.
A number of plant-based alternatives, which could
be used in place of whey proteins include pea
protein isolates, brown rice protein, or wheat
protein. Make an Inquiry https//www.marketsandm
arkets.com/Enquiry_Before_BuyingNew.asp?id6784576
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Opportunities Growing potential for plant-based
proteins due to increased affinity for
sustainable food sources Consumers these days
look out for terms such as natural, organic,
and GMO-free in order to make instant purchase
decisions. As a result, plant-based protein
products remain the more preferable choice, to
rely on growth opportunities. The demand for
plant-based proteins such as soy proteins, potato
proteins, wheat proteins, pea proteins, etc., are
projected to grow due to the positioning of these
plant-based proteins as a sustainable food
source. Furthermore, the cost advantage, and a
certain level of awareness regarding the
authenticity of naturally-sourced products, act
as few reasons as to why the popularity of this
market has been growing. Challenges Limited
technological developments Although the market
for wheat protein is expected to witness
progressive growth rates during the forecast
period, limited technological developments in the
market are expected to hinder higher growth
rates. While related industries like those of
whey protein and the market for gluten-free
products are expected to invest substantially in
research development activities to develop
better, convenient, and more consumer-suitable
products, technological advancements in case of
wheat proteins remain stunted. For example,
Friesl, and Campina DMV recently launched a new
product called the Nutri Whey Hydro during Fi
Europe 2017. This product was created by working
on a specific and unique protein hydrolyzation
process that was gentle in nature and helped
optimize the taste and nutrition of the product
simultaneously. Although the hydrolyzed protein
market is expected to be gaining traction during
the forecast period, one of the major challenges
that the market faces, is its bitter and
unpleasant taste. By advancing in new
technological methods to optimize tastes and
nutritional capabilities, the company has now
successfully mitigated that challenge. Speak to
Analyst https//www.marketsandmarkets.com/speakto
analystNew.asp?id67845768
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• Recent Developments
• In September 2020, ADM launched Prolite MeatTEX
  textured wheat protein and Prolite MeatXT
  non-textured wheat protein, which contribute
  meat-like texture to meat and seafood alternative
  products. They have a clean taste, a blank-slate
  color base, and offer enhanced water absorption
  and hydration speeds.
• In April 2020, MGP Ingredients launched the
  ProTerra line of textured proteins. ProTerra is
  especially suited for use in vegetarian/vegan
  applications as well as in blended products as an
  extension or partial substitute for meat.
• In November 2019, Agrana opened a new wheat
  starch processing plant in Austria. The new
  facility will allow Agrana to double its wheat
  starch production capacity. Agranas expanded
  wheat starch facility holds the capacity to
  process around 650,000 tonnes of wheat per annum
  to produce 50,000 tonnes of wheat gluten.
• In July 2019, Cargill invested USD 200 million
  for the production of wheat-based ingredients at
  its manufacturing facility at Krefeld, Germany.
  This investment will help the company expand its
  wheat protein portfolio and meet the increasing
  market demand for protein-rich foods.
• Request for Customization https//www.marketsandm
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