6 Types of PPC Advertising To Grow Your Business

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6 Types of PPC Advertising To Grow Your Business
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Introduction

• Pay per click marketing is a paid search model
  used to create brand awareness, promote brand
  offerings and gain immediate traction from
  specific audience segments. PPC, advertisers only
  pay each time a user clicks on the PPC ads. PPC
  allows marketers to place ads strategically on a
  variety of online marketing platforms to make
  their products and services highly visible to
  their target market.

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Search Ads
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Display Ad
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Social Ads
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Google Shopping ads
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What Are The Different Types of PPC Ads?
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Video ads
Discovery ads
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• Search Ads-
• It is a technique that displays ads in
  search-engine results whenever someone searches
  for the services or products offered by the
  advertiser. In this way, the ad displayed
  perfectly matches each query.

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• Display Ads-
• Display advertising refers to the process of
  advertising a product or service through visuals
  like images and videos on networks of publisher
  websites such as the Google Display Network and
  Facebook etc.

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• Social Ads-
• Social advertising is advertising that relies on
  social information or networks in generating,
  targeting, and delivering marketing
  communications.

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Google Shopping Ads-Google Shopping ads are
suitable for websites with a large volume of
products. These PPC ads appear in a carousel
above or beside the main Google search results,
allowing prospects to view the products and
prices on Google SERP before they even click onto
anyones website.
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Discovery Ads-  Discovery ads are native ads that
appear in multiple Google feed environments.
These are essentially the same signals Google
uses for its In-Market audience targeting.
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• Video Ads-
• AdWords for video enables you to display video
  ads in the YouTube search results or before,
  during, and after videos on YouTube and
  the Google Display Network. Unlike a
  traditional AdWords campaign, with AdWords for vid
  eo, you can use demographic targeting to more
  efficiently reach your audience.

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Conclusion

• Pay per click advertising has proven its worth as
  one of the best and most cost-effective online
  marketing strategies. PPC advertising allows
  businesses to take charge of their ad spend and
  get their brand offerings in front of the right
  people at the right time and in the right place.
  There are many PPC Management companies who can
  help you to grow your business.

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Thank You