Social Media Strategy

1
Mobile - 9212306116
Social media Marketing Analysis
2
Introduction
Mobile - 9212306116
Welcome to the hand-out version of our training
session focusing on social media monitoring and
research. This is a very top line look at some of
the tools you can use to keep track of online
conversations. Lets begin...
3
10 reasons why brands listen...
Mobile - 9212306116
Complaints
Compliments
Expressed needs
Competitors
Crowd sentiment
Influencers
Measurement
Audits
Crisis / issues
Threads / chains
4
Listening out for?
Mobile - 9212306116

• We want to listen for things like
• Brand mentions
• Products / services
• People mentions
• Topics / subjects
• Journalists / bloggers
• Comments / views
• The great thing is that everyone is providing
  these insights for free.
• Right here, right now.

5
The basic monitoring toolkit...
Mobile - 9212306116
Today, we are going to briefly look at some basic
free tools you cant start using straight away
for current and prospective clients. You may be
familiar with some of the tools, but each has a
role to play if you want to get an overall
picture of what is being said / shared. Lets
go...
6
Best general snapshot tools
Mobile - 9212306116

• http//www.socialmention.com http//www.addictoma
  tic.com
• Uses
• General / day-to-day
• Audit stage
• Activity monitoring / buzz
• Tip
• Make these the tools the foundation of your
  listening efforts

7
Real time Twitter tools
Mobile - 9212306116

• http//www.twazzup.com
• Uses
• Great for Twitter hashtags
• Can identify influencers (basic level)
• Ranks content in order of popularity which is
  useful
• Tip
• Make the most of the keywords featured in the
  bottom left corner

8
Twitter specific
Mobile - 9212306116

• http//search.twitter.com
• http//backtweets.com http//moitter.com
  http//tweetreach.com Uses
• BackTweets is great to see how often people are
  tweeting links to a website
• Monitter is great for looking at local buzz,
  especially when managing an issue
• Tip
• Only use these if Twazzup.com doesnt go deep
  enough for your particular search

9
Blog searching
Mobile - 9212306116

• http//wikio.co.uk
• http//blogpulse.com http//www.technorati.com
  Uses
• Discover blogs by topic / author
• Track published posts and run archive searches
• Get an indication of blog popularity
• Tip
• Search both posts and blogs as results can vary

10
Forums / blog comments
Mobile - 9212306116

• http//boardtracker.com
• Uses
• Goes beyond blogs and gives you an insight into
  responses to topics (especially useful for
  customer insights)
• Gives you a feel for what lengths people will go
  to in order to be heard

11
Google tools
Mobile - 9212306116
http//google.com/ (then search by tool
type) Uses - iGoogle is such an easy way to
keep track of news, feeds, searches worth
setting up as your home screen dashboard
12
Bookmarking tools
Mobile - 9212306116
http//delicious.com http//ww.evernote.com Uses
- Bookmark any page from the web and store it
via tags / folders