What Do You Need To Budget For In A Trade Show?

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What Do You Need To Budget For In A Trade Show
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1. Booth Space 2. Exhibition Stand 3.
Logistics 4. Marketing 5. Staff Costs
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1. Booth Space
The booth space is self-explanatory. Bigger booth
higher cost. Smaller booth lower cost.
Location plays a huge role as well in the costs
of your booth space. For example, booth spaces
near the entrance tend to be more expensive than
the back.
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2. Exhibition Stand

• There are multiple components to a great
  exhibition stand such as the design, colors,
  signage, carpeting and more. Another
  consideration is will you be renting or
  purchasing one.
• You also have to decide on whether you want to go
  for a custom stand, a simple pop up display or
  a modular exhibition stand. The cost of your
  exhibition stand might differ by the type of
  exhibit you choose.

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3. Logistics

• If you choose to go for a pop up display or
  a modular exhibition stand, you might save
  thousands of dollars on logistics, ID and
  storage costs.
• Generally, for custom stands you will need to
  allocate a budget for
• a) Shipping
• b) Storage
• c) Customs costs
• d) Insurance

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4. Marketing

• Marketing plays an integral part in any trade
  show campaign.
• Brochures play an important part in educating
  your prospects on your products and services. The
  quality of your brochures is very important too
  because your prospects will be collecting
  brochures from other companies. You dont want
  your brochures to look like it was printed on an
  A4 paper from your HP home printer when your
  competitors use 300gsm laminated brochures.

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5. Staff Costs

• The staff you allocate for the exhibition will be
  one of the most important sales and marketing
  asset during the trade show. They will be the
  face of your company and brand during the show.
• How many staff do you need for your booth? The
  general rule of thumb is 1 staff for every 4.5
  sqm. So if you have a 33 booth, 2 people, a 63
  booth, 4 people and 66 booth, 8 people.

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WOW SPACE CREATIVE EXHIBITIONS
Wow space creative exhibitions is one of the
renowned trade show booth companies of the UK.
0044 1743 383049
www.wow-space.co.uk