Recruitment Marketing – The Four Basic Steps - WalkWater Talent Advisors

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Recruitment Marketing The Four Basic Steps -
WalkWater Talent Advisors Before a candidate
comes onto a decision to work with a company, or
even come in for an interview, they make all
efforts to learn all about the firm. Theyll try
to learn everything about the company such as
the foundation, team, products/services,
clientele, etc. But, this doesnt stop here.
Candidates today also research the online
performance of the company and the customer
reviews theyve received. Theyll get onto
Facebook, Twitter, Pinterest, and every other
possible platform, to learn more about the
company. Marketing is a very important aspect
for such candidates (which is the major
proportion of candidates today). This is the
reason why companies are becoming more strategic
in the way they think about recruiting, which in
turn makes talent acquisition the right kind of
recruitment process today. Great talent is a
powerful and consistent source of competitive
advantage in business, with recruitment marketing
giving companies the ability to attract only the
best.
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Why is recruitment marketing important? The shift
from simple recruiting to talent acquisition
isnt just about candidates becoming more
sophisticated, but also that the best candidates
are passive, and not active. The best candidates
are already employed they arent browsing job
ads, or going through lengthy application forms.
Thus, you need to pull them out of their comfort
zone, and bring them towards you and for that,
you need to do your best to market your company
to such candidates. The right recruitment
marketing strategy Every recruitment marketing
strategy can be organized around four basic
steps attracting, connecting, engaging, and
growing. These four steps form the candidate
funnel, each helping the candidates to progress
a little further, from leads to applicants, and
finally employees, and ambassadors. Attracting
This first step is what needs to be designed in a
way such that every kind of candidate, whether
active or passive, is attracted towards the
company. Thus, deeper thinking is required to
position the brand better, such as the website
design, the content, the job description, and
the channels to be present on. Connecting Now,
its time to reach out to the candidates, and
find out the most promising leads from the lot.
This needs to be done absolutely strategically,
moving away from sourcing reactively for
specific jobs, and focusing on the personas
instead that have been identified to build a
long-term relationship. Data plays a very
significant role here. You need to have rich
up-to-date databases, and high flexibility at
using the data at scale. Great data is what can
build powerful models to rank and score
candidates.
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In fact, it is the best way to establish an
awesome first contact with candidates, and later
engage with them effectively. Engaging You may
have contacted the candidates right, but it is
important to also be able to maintain these
connections, and build long-term relationships
with them. This again depends on data collection
and management practices, using well-designed
talent pools and a rigid pipeline management,
which can help communicate with a large number
of people, without committing errors and ruining
the experience. Further, you can have the
candidates engage even more by offering them the
opportunity to click through links, reply to
your emails, and explore your content. This is
where a real relationship is established, and
calls and visits are set up. Growing Growth
is not only about scaling up and optimizing, but
also about arming marketers with data, and
helping them make an impact on the organization.
And, this can be done in a variety of ways, like
rethinking what they track and measure, getting
more comfortable with the technology available
for tracking and measuring, using data to
forecast hiring needs by reducing uncertainty,
and reducing inefficient manual processes as
much as possible. Scaling up is a challenge that
requires managing communications between team
members, insuring changes in processes
implemented, establishing working relationships
with marketing, etc. So, are you ready for
recruitment marketing? Its certainly a complex
task, but this complex task can certainly help
you reap the best results possible. If you think
this is a difficult task for you to accomplish,
you can always hire WalkWater Talent Advisors,
one of the best recruitment companies in India,
to help.
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Theyll help you with every kind of recruitment
task, and also extend their expert consultation
advice to you.
Information
For more https//www.walkwatertalent.com/