8 Major Google Algorithm Updates

1
8 Major Google Algorithm Updates
2
Over the past decade, Google algorithm updates
have influenced SEO significantly. Lets take a
look at some of these updates which were
introduced over the decade along with their
impact on SEO
1 Panda
2 Penguin
3 Hummingbird
4 Mobile
5 Rank Brain
6 Bert
7 Medic
8 Core Updates
www.digitalmarkitors.com
91-9818888064
3
1 Panda

• Introduced on February 24, 2011
• Objective Assigning quality score to web pages
  and using it as a ranking factor. It became the
  part of Googles core algorithm in 2016. This
  resulted in faster implementation of panda
  penalties and recoveries.
• Key Takeaway Working on regular site checks for
  content duplication, keyword stuffing and poor
  quality content. A site crawler is a must for
  attaining this outcome.

Img Src- https//searchengineland.com/8-major-goog
le-algorithm-updates-explained-282627
www.digitalmarkitors.com
91-9818888064
4
2 Penguin

• Introduced on April 4, 2012
• Objective Lowering the rank of websites with
  unnatural backlinks. With this update, unnatural
  link building was discouraged.
• Key Takeaway Working on regular site checks for
  content duplication, keyword stuffing and poor
  quality content. A site crawler is a must for
  attaining this outcome.

Img Src- https//searchengineland.com/8-major-goog
le-algorithm-updates-explained-282627
www.digitalmarkitors.com
91-9818888064
5
3 Hummingbird

• Introduced on August 22, 2013
• Objective Interpreting search queries in a
  better way, keeping in mind, the users search
  intent. In addition, ranking the page on the
  basis of query regardless of its connotation with
  the word entered by the searcher. The optimal use
  of language processing and latent semantic
  indexing has been witnessed in this update.
• Key Takeaway Focusing on in-depth keyword
  research and relying on the essence of keywords
  being used. Google related searches, Google
  related questions and auto-complete suggestions
  are some of the ways to focus on keyword research
  for abiding by this update.

Img Src- https//searchengineland.com/8-major-goog
le-algorithm-updates-explained-282627
www.digitalmarkitors.com
91-9818888064
6
4 Mobile

• Introduced on April 21, 2015
• Objective The focus was shifted from desktop
  to mobile version of website in this update.
  User-friendliness of mobile website was given
  preference.
• Key Takeaway Optimization of website for a
  better and smooth mobile search along with the
  better usability and page loading speed.

Img Src- https//searchengineland.com/8-major-goog
le-algorithm-updates-explained-282627
www.digitalmarkitors.com
91-9818888064
7
5 Rank Brain

• Introduced on October 26, 2015
• Objective An extension of humming bird update,
  this machine learning system is intended at
  understanding the meaning of search queries. The
  synonyms, implied words and contextual detailed
  search are all included in this update.
• Key Takeaway Rely on competitive analysis to
  optimize web pages for relevance and
  comprehensiveness of search results. Use the
  relevant and related terms used by top
  competitors to gain search relevance of your
  website

Img Src- https//searchengineland.com/8-major-goog
le-algorithm-updates-explained-282627
www.digitalmarkitors.com
91-9818888064
8
6 Medic

• Introduced on May 4, 2018
• Objective Expertise, Authority and Trust
  signals were chiefly the source of rank rating
  for medical websites. Besides, life altering
  decisions (education, finance and law) website
  are likely to affect due to this update.
• Key Takeaway Expert writers who can lend
  credibility to your website and building entities
  of your brand must be considered.

Img Src- https//searchengineland.com/8-major-goog
le-algorithm-updates-explained-282627
www.digitalmarkitors.com
91-9818888064
9
7 BERT

• Introduced on October 22, 2019
• Objective As a part of this update, language
  processing tools are used to understand the
  search queries, identify entities, establish
  relationship between entities while interpreting
  text have been some of the traits. Nuances in
  search results and queries can be understood in
  Bert Update.
• Key Takeaway Fluff words should be omitted and
  well-researched content should be written in
  order to make the content contextual. The
  meaningful copy should be created with the help
  of entity research.

www.digitalmarkitors.com
91-9818888064
10
8 Core Updates

• Introduced on 2017-Till date
• Objective Bigger updates intended at achieving
  transparency and they are improvement of previous
  updates.
• Key Takeaway SERP history of the keywords can be
  tracked and check factors leading to increased
  ranking of competitors.

Img Src- https//searchengineland.com/8-major-goog
le-algorithm-updates-explained-282627
www.digitalmarkitors.com
91-9818888064
11
Contact Us
Digital Markitors
905, Chiranjiv Tower, 43, Nehru Place, New Delhi
110019 (India)
91-9818888064
hello_at_digitalmarkitors.com
www.digitalmarkitors.com
12
THANKS !