10 major Social Media Marketing Mistakes and How to fix them

1
A LIVELONG DIGITAL i DIGITAL MARKETING THAT
GETS RESULTS 10 major Social Media Marketing
Mistakes and How to fix them DECEMBER 8, 2020
BY PROSPER TARUVINGA BLOG, DIGITAL MARKETING,
SOCIAL MEDIA MARKETING
Social Media Marketing is the roaring buzz today.
3.5 billion people around the world are actively
using one or more social media, which makes 48
of the world population. Every other business
owner is trying to earn their chunk from the vast
open ended opportunity hidden in the reputable
social media platforms. While Social Media
Marketing has brought huge success to many, there
are others who are struggling at this. Due to
some reasons their social presence is not
striking, users are not engaging with the
contents. Or they are not getting enough
followers in the first place. What are their
social media marketing problems? Today we will
discuss some of these problems which are
hampering the efforts of thousands of business
owners from getting engaged with their potential
customers. We will talk about the main social
media mistakes that entrepreneurs do and they
need to stop it immediately. Social media is a
platform open for all to get in touch with
potential customers. If you are not doing the
right things, someone else will do it and take
your customers away, it is as simple as that.
Common Social Media Marketing Mistakes to avoid
in Facebook
facebook
2
First we need to talk about the pioneer and giant
of all social media, Facebook. Currently 2.7
billion people are monthly users of Facebook. So
you can easily guess its endless
potentiality. Though more people are using
facebook correctly these days, still there are
many things that are missing. Especially after
the vigorous update of facebook's appearance in
2020, many users are found managing the facebook
pages comparatively more complex than before due
to its new interface. Social Media Mistakes in
Facebook page management 1 . Comments and the
Replies Anyone can read the comments on a
facebook post and make comments too. In many
cases companies ignore to reply to the facebook
comments made by customers. It becomes way worse
when a negative comment is left alone or deleted
even. The ideal practice will be to address all
the comments, whether they are bad or good. In
case of a good comment, a warm thank you will be
a great way to respond. However in the cases
where there is a negative comment, utmost care
must be taken. You must reply to the comment
publicly in the first place. You might contact
him via facebook messages or other methods for
further reason. But a public reply must be made
so other users do not get the chance to develop
the mindset that this company is careless about
complaints.
2 . Is it the right audience? Regardless of your
marketing efforts being paid or organic, you must
be careful about the audience that you are
targeting. Who are your audiences and what are
they looking for usually? Also get information
about your followers regarding things like their
average age, sex etc. If you own a lingerie shop
and most of your business page followers are men,
it's less likely that you will get engagement in
your posts. So you need to fix this before
developing your marketing strategy. The products
you are promoting must match the taste
usability of the followers. Think again and ask
yourself, most likely, who will buy your products?
3 . The right Marketing Strategy vs Post
types You need to find the right marketing
strategy, Its a well known fact that without
strategy, much of the efforts will fail. But at
the same time you need to adjust your content and
posts along with your strategy. The post types,
your strategy and the audience, all must be
aligned with one another. For example, some
business owners will post and do marketing with
videos and podcasts, some with images and others
will combine both. You need to find out which one
is most appropriate and effective for your
business type. Not all businesses are suitable
for the same content type. That means, all
strategy may not work for you as well. That is
why we always advise you to develop a customized
social media marketing strategy that is specially
adaptable with your business type. Not using
stories is one of the common social media
mistakes done by business owners. Stories brings
a lot of impressions. It also gets engagement
from relevant followers. In many cases, organic
posts fails to reach the followers due to many
reason. This is why Facebook story can be another
great way to reach followers with lucrative
offers. Bonus Tip Always be extra careful in
fulfilling all the necessary fields of your
Facebook business page. Add website, email,
address and phone number correctly. Also add
proper written briefs about your business in the
description section.
3
Add a privacy policy link to the relevant field
as some people are always extra careful about
privacy policies.
Mistakes to avoid in Instagram
1 . Buying followers It is one of the popular and
serious mistakes that is done by most business
owners. In most cases the followers are from fake
or irrelevant accounts. Sometimes bot services
are also available to generate comments.and
reactions. All of these practices are highly
avoidable. A big community will not ensure any
success unless it is relevant. It might initially
look something attractive but deep down it
doesn't carry much weight at all.
2 . Not using hashtags Another common mistake
is not to use hashtags. But hashtags are very
important in instagram. Relevant hashtags will
generate relevant impressions and therefore more
user engagement. Instagram allows up to 30
hashtags for each post. But before using, you
must research relevant hashtags for your image
that is related to your product or service. This
will increase the percentage of relevant
impressions. 3 . Using low quality
photos Another so common mistake. Instagram is
all about good looking and lucrative images. Also
many users will neglect the descriptions and bio
sections. Use them properly to describe what your
business is about and may be some key features if
possible. 4 . Not using stories Many users
tends to ignore the story feature in instagram.
But it actually works pretty nicely. As much as
facebook, instagram stories are great ways to
increase user engagement. These are free options
to reach more followers organically and you
should not refrain from using them. Moreover
there are many interesting filters in instagram
which will make your stories interesting.
Too. Bonus Tip Entrepreneurs or business owners
should switch to Instagram business accounts as
soon as they can. Instagram business accounts
give us a lot of new features, Instagram
Analytics is one of them. From this you will be
able to know more about the users, their
behaviours and many more.
4
Marketing Mistakes to avoid in Twitter social
media marketing mistakes
Twitter is another major social network. Around
152 million people are actively using twitter.
That simply means that a lot of your prospective
customers are also using it. To make the best out
of twitter, you need to avoid these mistakes 1
. Do not make tweets too long Twitter is not a
place where people would like to read things in
detail. They are looking for the main theme of
the event or news may be in a couple of lines at
best. So making it longer will not help. Keep it
on point and short. 2 . Not Responding to
retweets Lots of users do this mistake may be due
to their shortage of time. But this is not a good
idea at all. Engaging with retweets will allow
you to get in touch with prospective clients and
followers, Also it shows the activeness of your
account and the attention that you pay to it. 3
. Too many Retweets Retweets are of course good.
But You have to maintain a certain number per day
and do not exceed that. Keeping retweets relevant
to your business is another important factor.
Irrelevant retweets will look like you are
seeking too much attention. The best idea is to
retweet only those posts who have mentioned your
business name.
digital marketing digital marketing service in
melbourne search engine optimization seo service
in perth seo service provider in melbourne social
media managemenet social media marketing lt
Related Posts
November 6, 2020 Google, Local SEO, Search
Engine Optimization Local SEO - Complete How to
Guide and Tips You Need
January 24, 2020 SEO What features does a
website need for better SEO results?
Leave a Reply Your email address will not be
published. Required fields are marked
Your Name
5
Email
Comment
Save my name, email, and website in this browser
for the next time I comment.
POST A COMMENT
Q
Search
Recent Posts 10 major Social Media Marketing
Mistakes and How to fix them 10 Useful Tips
for Boosting Sales This Christmas Local SEO
- Complete How to Guide and Tips You Need
Things About SEO That Entrepreneurs Need to
Know How to Get Free Publicity for Your
Company
Categories Blog Business Content
Strategy Digital Marketing Dreams
Entreprenuer Google Local SEO
Online Prosperity Experience Planing
Search Engine Optimization SEO Social
Media Marketing Uncategorized
Popular Requests christmas 2020 christmas sales
digital marketing digital marketing service in
melbourne google google seo how to boost local
seo for my business how to create google my
business? how to increase sales local seo local
seo google my business optimizing google my
business organic seo vs local seo search engine
optimization seo seo service in perth seo
service provider in melbourne social media
managemenet social media marketing
6
PREV
61-4-5804-673 prosper_at_livelong