Tips for designing Social Media Graphics - PowerPoint PPT Presentation

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Tips for designing Social Media Graphics

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Some design tips that might come in handy to create masterly graphics for social media – PowerPoint PPT presentation

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Title: Tips for designing Social Media Graphics


1
Tips for designing Social Media Graphics
  • Social media is one of the most powerful and
    rewarding tools for non-profit organizations of
    any size. When used well, social media is a
    great way to empathize with your audience and
    generate brand awareness. With an overload of
    social media posts from large organizations with
    generous social media budgets, it can be
    difficult to make your message stand out. Visual
    content needs to have a clear purpose and a
    message that is coherent in graphic form so your
    audience can digest the information and know
    what to do next. Cup Cake Cafe Menu Design
  • Here are Some design tips that might come in
    handy to create masterly graphics for social
    media.
  • Use High-Quality Photography
  • The images you use on social media are a
    reflection of your brand, so invest in quality
    images. A good stock image not only grabs you
    consumers attention, but it can also boost your
    brands credibility and professionalism.
  • Be Creative
  • Whether youre an experienced designer or not,
    everyone can be creative when creating social
    media graphics. Incorporating storytelling
    techniques is a great way to do this. Think about
    who the main character is, what the problem or
    challenge is that they are facing and how they
    are solving it. Then tell that story visually.
  • Color
  • Color is also vital for creating contrast and
    balance within your social media graphic. Be
    aware of how certain hues or pairings influence
    someones perception. Steering clear of color
    combinations that are uncomfortable to see will
    help your brand in the long run. When colors
    dont contrast enough they appear to bleed into
    one another or when contrast too much they can
    cause a visual vibration. Yummy Bakery Menu
    Design
  • Text

2
  • Visual Hierarchy
  • Ordering the information within your graphic
    based on the importance will help your audience
    digest the content quickly and easily. Using
    visual hierarchy, you can instantly get your key
    messages out to your audience by drawing their
    attention to the most important part of the
    graphic.
  • Manipulate font, color and alignment to direct
    the attention of your audience to the most
    important elements of the graphic. Generally,
    the bigger the element, the more importance you
    are placing on that element.
  • Typography
  • An effective use of typography is one of the most
    important design principles to consider when
    creating graphics.
  • Brand Your Graphics
  • The goal of creating highly shareable social
    media graphics is to drive people back to your
    website. By adding your logo or company URL to
    your social media images, it helps users find you
    if they want more information.
  • These tips can help you to create better, more
    engaging visual elements for your content. As a
    designer, you should take into account marketing
    goals and your companys tone when creating any
    visuals for social media.
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