Difference between Influence marketing and Influencer marketing - PowerPoint PPT Presentation

About This Presentation
Title:

Difference between Influence marketing and Influencer marketing

Description:

Online Reputation Manage is an award-winning online reputation management firm founded in 2017 that specializes in helping individuals and businesses to repair, protect, enhance, and manage their online reputation. The Online Reputation Manage Team has successfully helped thousands of clients fully resolve their online reputation issues. Our clients have included celebrities, politicians, executives, professional athletes, small businesses, Fortune 500 companies, and many more. – PowerPoint PPT presentation

Number of Views:9
Slides: 8
Provided by: OnlinereputationORM
Category:

less

Transcript and Presenter's Notes

Title: Difference between Influence marketing and Influencer marketing


1
Difference between Influence marketing and
Influencer marketing

  • Presented by,
  • Online Reputation Manage
  • Contact No 91- 8700450757
    Email info_at_onlinereputationmanage.com

2
  • Man is a social animal. He always keeps visiting
    and greeting new people. Not only the physical
    other self but also another persons culture,
    school of thought and behaviours.
  • Man is always attracted by materialistic things
    and with every visit to your colleagues place,
    you find something interesting about or in his
    place.
  • You may like his furniture, but you never got a
    chance to ask where he got it from and you also
    need one for you. You also long for a celebritys
    clothes that catch your eye. You go through one
    Google search result after another to find it.
  • You even post a picture on your social media,
    hoping that someone might help you find the
    perfect product for you.

3
Influence Marketing
  • Influence marketing should not be confused with
    influencer marketing, which focuses on
    individuals pushing products to consumers.
  • Instead, its about the whole journey the company
    makes with the customer from brand awareness,
    comparing product qualities, prices, reliability
    and till purchase decision. It creates a whole
    context in the form of content to reach out to
    the right customer at the right time.
  • An influence marketing strategy, on the other
    hand, can directly push sales as there is nudge
    at each step of the purchase decision.

4
Influencer Marketing
  • Influencer marketing is hiring professionals who
    can from various niches like students,
    entrepreneurs, celebrities and even experts to
    promote and push your product.
  • It generally influences the first step of a
    purchase decision i.e. brand awareness. These
    influencers have certain niches and targeted
    audiences to push your brands products by
    creating engaging content.
  • An influencer marketing strategy may or may not
    generate sales directly as its just a nudge
    given to the customer. The ROI for an influencer
    marketing strategy may be good if it gives the
    right amount of push.

5
  • Hosting an influencer event is a great
    opportunity to spread brand awareness among your
    key target audience.
  • It also serves as an efficient way to gain
    social media attention and coverage.
  • It has done a lot of goodwill for brands all
    over the world, and if youre looking to start
    your own, you definitely landed on the right page!

6
Our Services
  • Online Reputation Manage is one such agency that
    helps brands discover, manage and work with
    high-end influencers to make sure that your brand
    reaches millions of passionate and socially
    engaged audiences.
  • We even help out brands in finding the right
    niches, figuring authentic (genuine) influencers,
    discovering trends in content and even
    calculating ROI for each targeted audience.

7
  • For more Enquiries, Feel free to Contact us,
  • Website https//onlinereputationmanage.com/
  • Email info_at_onlinereputationmanage.com
  • Contact No 91-8700450757
Write a Comment
User Comments (0)
About PowerShow.com