Natural Food Colors Market

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NATURAL FOOD COLORS MARKET ANALYSIS

• Natural Food Colors Market, By Product Type
  (Carotenoid (Beta-carotene, Annatto, Lutein,
  Lycopene), Curcumin, Anthocyanin, Paprika,
  Spirulina, Chlorophyll, Others), By Application
  (Beverages (Alcoholic, Non-alcoholic),
  Packaged/Frozen Food, Confectionery and Bakery
  Items, Dairy Products, Others), and By Region
  (North America, Latin America, Europe, Asia
  Pacific, Middle East Africa) - Size, Share,
  Outlook, and Opportunity Analysis, 2020 - 2027

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• Market Overview
• The global natural food colors market is
  projected to reach around US 2,690.5 million by
  the end of 2027, in terms of revenue, growing
  at CAGR of 6.8 during the forecast period
  (2020-2027)
• Market Dynamics Drivers
• Retailers are focusing on new categories for
  natural food products due to rising
  health-conscious people which is projected
  to accelerate market growth. According to the
  Coherent Market Insights analysis, major
  retailers such as Kroger and Safeway
  operate categories such as Simple Truth and
  Open Nature respectively. These consist of food
  made either from all-natural or
  minimal artificial ingredients.

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Figure 1. Global Natural Food Colors Market Share
() in terms of Value, By Region, in 2019
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• Market Dynamics Restraints
• High price and uneven availability of raw
  materials such as fruits, vegetable, and minerals
  is expected to hamper the production the cycle of
  the natural food colors. This is expected to
  hinder the market growth over the forecast
  period.

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• Market Opportunities
• Rising demand for lycopene for red/orange hues in
  food beverage at various temperature and pH
  level is expected to augment the market growth
  over the forecast period. Lycopene is widely
  blended with beverage and smoothies for imparting
  colors and enhancing the texture of the beverage.

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Figure 2. Global Natural Food Colors Market
Opportunity Analysis
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• Market Trends
• Increasing use of natural food color in baby food
  as it is subjected to strict rules and
  regulations thus raising demand for natural food
  colors. Rising safety and health concerns
  regarding baby food are further anticipated to
  augment the market growth of the natural food
  colors.

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Figure3. Global Natural Food Colors Market Share
() in terms of Value, By Product Type, in 2019
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• Regulations
• Australia
• The Food Standards Australia New Zealand (FSANZ)
  Capsanthin (E160c), found in the paprika extract
  is not listed for use in food and drinks in
  Australia. Same is the case with Lycopene (E160d)
  a natural red color derived from tomatoes and
  other fruits
• Symrise AG
• In November 2018, Symrise AG has opened a site
  for high-quality natural food ingredients in the
  US state of Georgia. The group invested 50
  million in the facility, which follows high
  technological and sustainable standards. The
  plant will manufacture products for the business
  units Food Ingredients, Symrise Flavor and Pet
  Food.

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