Top Instagram Updates Influencers Need to Watch Out for. – Top Influencers

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With over 500 million followers, Instagram is the
most popular platform for Influencers. Aware of
its potential in Influencer marketing, Instagram
constantly revises and upgrades itself to be more
user friendly. Here we explore the evidence of
some of these exciting new updates 1. Shop
Directly on Instagram Stories There is already a
feature where an influencer can enable the use of
a swipe-up action that directs social media users
to a brands website letting them purchase
merchandise. Brands tend to reach out to
an Instagram influence marketing agency in
India to collaborate with the right influencer
who can help direct traffic towards the website
that helps people make more purchases. 2.
Revamping the Explore Page Algorithm Explore
pages new version uses artificial intelligence
and a huge database to figure out content that
users are interested in. Called channels this
uses filters to help users select a channel be it
food, fashion, art, travel or fitness, etc.
Instagram will then display the content of
choice. This makes Instagram more user-friendly
and influencer friendly. Meanwhile TopInfluencers
helps brands easily find Instagram influencers to
reach their target audience while creating a
unique experience for each user.
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3. Customisable face filters These are similar to
the Face filters that help you transform the
mundane selfie into something intriguing and fun.
Social media users are not new to this form of
amplified reality. They help you add on
accessories to your image or mix and match them
to create something unique. 4. Scheduling of
Posts Time is the key to productivity for
influencers and social media managers. Staying on
schedule with their blogs and posts is the most
important task. Macro- influencers with business
accounts will now be able to schedule posts
without them being directly involved saving time
and effort. 5. Follow option for Hashtags When
you follow a hashtag you find more content that
you are interested in. So users get more relevant
content in their feed while influencers expand
their following. You may unfollow a hashtag
whenever you please. Addition of hashtags can
help create communities with similar likes and
dislikes.
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6. The Regram Button Just like a retweet for
Twitter, a user can post images from another
persons account to their own. This can
popularise your brand by leaps and bounds.
Regramming content from another can help you
share content you like, while offering credit to
the creator of the content. All of these
announced updates have sealed Instagrams fate as
the most coveted platform for influencers. One of
the most user-centric platforms, Influence
marketing company favour it because it help
influencers reach out to a larger audience and
grow their Insta fame.
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ThankYou
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