Howard Wilner from Sudbury Discusses Factors That Impact Automotive Marketing and Distribution

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Howard Wilner from Sudbury Discusses Factors That
Impact Automotive Marketing and Distribution
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Forces of Change

• If Howard Wilner of Sudbury is to be believed,
  the automobile industry has been based on a
  "supply-push" philosophy right from the start.
• Dealer networks, over the years, have been
  protected by a web of habits, contracts,
  regulations and laws.
• Some other factors, according to Howard, that are
  helping protect the established channel are
  strong national distribution laws and other rules.

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Role of the Internet

• Howard Wilner of Sudbury believes that the
  internet is going to be a major enabler of change
  in auto distribution across the globe.
• He even goes ahead to predict that the most
  important automotive company of the next century
  will be a software-based company.
• He cites studies that suggest that with some
  cars, as many as 40 percent of customers gather
  information from the Internet.

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Are Dealers still a Part of Equation?

• According to Howard, improved durability,
  reliability, and faster design cycles have
  narrowed the differences among competing products
  in the same category.
• It is because of high-cost, low-satisfaction
  proposition provided by the traditional dealer
  channel in general, many players have recently
  moved to capitalize on opportunities afforded by
  improving the channel-value equation.
• Some entrepreneurs have also been using public
  capital to prepare strategic designs for
  modernizing auto distribution.

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Introduction to Howard Wilner

• The President of Automax Preowned and Mina
  Property Group, Howard Wilner is an experienced
  business development professional in Sudbury.
• Howard is a strong automotive industry
  professional who has received his higher
  education from the Massachusetts Bay Community
  College and the Boston College.
• His areas of expertise are automobile site
  acquisitions, automobile inventory management,
  negotiation, coaching, sales, and automotive
  repair.

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Thank YouHoward Wilner, Sudbury