Importance of Blog Marketing in Brand Building

1
ABK DigitalMarketing Agencyandits services
www.abkdigial.com
2
(No Transcript)
3
Importance of Blog Marketing in Brand Building

• Blogging is a communications mechanism handed to
  us by the long tail of the Internet. Tom
  Foremski
• Blog marketing is considered one of the most
  lucrative methods for extending the reach of your
  business. We are going to discuss the importance
  of blog marketing at length in this article.
• But there is something we need to understand
  before we move on to the main topic. And that is
  the top challenge that you may be facing as a
  business.
• The chart below will sum up most of your
  problems, the main being getting traffic for your
  site and a decent ROI on all your marketing
  investments.

https//abkdigital.com/
4
https//abkdigital.com/
5

• We will see how blog marketing can give you
  miraculous results with lead generation and value
  on investment on your marketing and advertising
  campaigns.
• A blog can be started whenever you want. But the
  first and foremost condition here is to be
  consistent. You may not hire a blog marketing
  agency to write a blog for you but hiring an
  in-house content writer will surely be
  beneficial.
• Blogging can immediately increase your organic
  search results.
• Our own sites search results have improved by
  around 120 every week that a blog was published!
• When you prioritize blogging, you are most likely
  to achieve a positive ROI on your efforts. Blog
  marketing will help overcome huge marketing
  challenges faced by B2B and B2C brands.

https//abkdigital.com/
6

• How will you create a Blog Marketing Strategy?
• Blog marketing does not mean just creating a blog
  and posting it on your website. There is a lot
  more to it. You cant expect instant ROI or
  conversions either.
• Then how does blog marketing work?
• Blog promotion is a must if you want to be seen
  by prospective clients.
• It takes a lot of dedication and patience. You
  need to keep improving on your content to meet
  the readers expectations. A blogging strategy
  should be such that it will build your brand.
• Websites that have a regular blog have more
  indexed pages than the ones which dont. This is
  a key ranking factor for Google and has many SEO
  benefits as well.

https//abkdigital.com/
7

• Here are some PRO TIPS to create a dynamic blog
  marketing strategy.
• Emphasize on popular search terms and phrases
• Invest in promoting your content through paid
  social media advertisements
• Focus on On-Page SEO
• Guest posting is a must
• Utilize the power of SEM (Search Engine
  Marketing)
• Put a strong social media promotion plan in place
• Have a consistent email marketing plan in place
• Online influencers have a magic wand. Use it.
• When you post your blog, also has its
  significance. Here is an indicator chart showing
  the number of responses that you can get by
  posting your blog at different times of the day.

https//abkdigital.com/
8
https//abkdigital.com/
9

• Visible Benefits of Blog Marketing
• Ideal for marketing
• Their very nature makes blogs ideal for digital
  marketing purposes. They attract people back by
  providing new content regularly and act as a
  platform where consumers and businesses can
  interact.
• Comparatively Inexpensive to Run
• A big advantage of blog marketing is that the
  entire setup can cost you just as much as the
  total cost of a domain name and web hosting. You
  dont even need professional help in starting one
  if you want to do it yourself!
• Ease of Usage
• Blogging platforms are easiest to use if you can
  just copy, paste, drag, type drop, and upload,
  you have a professional blog ready.

https//abkdigital.com/
10

• Generates Website Traffic
• Fresh blogs mean fresh content. Giving out
  updates and tips and new content attracts people
  and gives them a reason to return to your site.
  This also increases the possibility of a sale.
• Blogs Improve Search Engine Ranking
• Google prefers to rank fresh content. Those who
  have understood this, use blog marketing
  specifically for SEO.
• Create Trust and Credibility
• Prove your credibility in your niche by posting
  informative and helpful information on social
  media and your site on regular basis.
• Get in Touch with Prospective Clients
• Having a blog helps you have a conversation with
  the market. Answering the readers comments and
  being interactive with them will give them the
  confidence to buy your goods and services.

https//abkdigital.com/
11

• Helps create new revenue opportunities
• Blogs will get you advertising opportunities,
  affiliate marketing options plus help get
  sponsors. All this adds up to revenue generation.
• To sum it all up, just writing a blog does not
  get your job done. What matters is how, where,
  and when you promote and market it for getting
  the best results out of it. Your blog marketing
  strategies can make or ruin your chances of
  getting revenue out of your good content.
• So either you plan a great strategy yourself or
  get a professional agency like ours to do the
  job. Either way blog marketing is a great tool
  for promoting and expanding your business online.

https//abkdigital.com/
12
ABK Digital

• Digital Marketing Agency
• ABK Digital is conceptualized by creative minds
  with the philosophy to implement passion and
  emotional intelligence for digital marketing to
  increase clients reach towards their dreams. ABK
  Digital is a vertical of Akkomplish Group. We
  synchronize your vision and make you Akkomplish
  your business knowledge by incorporating out of
  the box and path breaking ideas. No matter how
  unique your business is, we have visionaries who
  would provide result-oriented solutions for all
  your digital business requirements. At ABK
  Digital we believe in long term relations with
  all our clients. We cater excellent after
  services and guidance to clients for SEO Services
  digital marketing services and become backbone
  of their company. We help you Digikkomplish! We
  do measure and work on hits, clicks, bounces,
  measure conversions, impressions, and content
  marketing strategies.

https//abkdigital.com/
13

• To Contact Us 91 989 821 6968
• Website https//abkdigital.com/
• Address
• ABK Digital India
• 809, Iscon Elegance, Near Shapath V, S.G.
  Highway, Prahlad Nagar, Ahmedabad, Gujarat,
  India, 380015
• Akkomplish USA
• 22802 Broadway Ave, Clarksburg, Maryland
  20871

https//abkdigital.com/