9 Ways To Improve Email Open Rate

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9 Ways To Improve Email Open Rate
Emails are considered to be one of the oldest but
most effective ways of marketing. But the
effectiveness and success of email marketing
campaigns are determined by the email open rate.
If you want to succeed in your industry then it
is important for you to improve email open rate
of your campaign.
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• You may find a lot of reports stating that email
  marketing is on its last breath. But that is not
  the case still, there are marketing agencies and
  marketer who finds email marketing to be more
  effective and converting than any other form of
  online marketing.
• If you are looking to gain in-depth knowledge of
  email marketing then check our latest article on
  W hat Is Email Marketing? And How It Can Benefit
  Y our Business?
• In todays marketing world most of the email
  marketer knows about email open rate and they
  aim to achieve maximum email open rate
  percentage. But due to some tiny reasons, they
  fail to achieve their goal.
• Therefore In this article, we will be discussing
  what is email open rate and how you can optimize
  your email to get higher email open rate.
• What is Email Open Rate?
• Email open-rate helps in analyzing the percentage
  of emails opened by your existing and new
  subscribers. Breaking it even simpler, an email
  open rate tells you about how many people viewed
  or opened the email you sent. Email open rate
  may differ depending on emails Subject matter and
  email subject relevance. If you are sending
  emails to irrelevant people then they will not
  show any interest in opening your email. And
  sometimes people mark irrelevant emails as spam.
  So, optimize your email and email list to get a
  higher open rate.
• Email open rate plays an important role in giving
  you the results of your email marketing
  campaign. Every email campaign aims to achieve a
  higher email open rate but sometimes marketers
  fail to achieve maximum open rate. Due to
• Inactive email subscribers,

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• The unappealing subject line,
• failed delivery,
• sending emails to the disinterested recipients,
• poor timing, etc.
• Tips to improve email open rate
• So, now the question is how to increase email
  open rate????
• To improve email open rate SFWP Experts have come
  up with strategies that can help you in
  achieving a higher email open rate.
• Update and Clean your mailing list
• If you are into bulk email processing then it is
  always recommended to update and clean your
  email from inactive users. You might have heard
  of the advice that its good to send emails to
  your subscribers to stay in touch with them. But
  if your subscriber is not active then what is the
  use of sending an enticing email to an inactive
  user.
• Everyone is aware of the fact that new email id
  creation doesnt cost a penny and people change
  their email id. So, your email list can contain
  users who may have changed their email id and
  people who may not be interested in your
  product. You can filter your list from the data
  and get rid of the inactive user. Basically, an
  inactive user can be someone who didnt respond
  to your email from the past 8 or 9 months.
• Segment your mailing list

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