Five Basic Tips to Increase User Engagement on Your Website

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Five Basic Tips to Increase User Engagement on
Your Website

• By Digiwhiz

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Over time, digital marketing trends have changed
rapidly. It may make your website feel old and
worn-out, leading to frequent changes. Repeated
changes with the website can be time-consuming
and expensive. This is solely done to make your
website user friendly for high-quality graphics,
easy navigation, intuitive and comfortable
overall experience.  A responsive and
user-friendly website will provide better
conversions as highly engaged users are an asset
for any business as they keep returning to the
website. The more time they spend on your
website, there are higher chances that they are
going to convert into your regular or loyal
customers. If you aren't sure of how it is done,
you may get in touch with the experts of web
development company Melbourne. They have the
requisite knowledge and will be able to guide you
with the comprehensive website design. 
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Basic Tips to Increase User Engagement on Your
Website Optimise your page speed If your page
takes a long time to load, it may frustrate the
users. A rise in the usage of smartphones has led
to website content being accessed via different
devices. Thus, if there is an increase in the
site's loading time, it may annoy the users. When
the sites load slowly, it leads to a higher
bounce rate due to lower user experience.  Have
appealing and clear web pages Make sure your
website is not clumsy or confusing for the users.
A simple and clear website will help users to
navigate and understand things more clearly. The
website's homepage should be such that it has a
hold on the user. It must be impressive enough to
retain the users and to compel them to go further
inside the website.  Optimise your website for
Mobile More people are shifting to accessing web
pages over the internet via smartphones. Thus, it
becomes essential for any business to have a
mobile view of the website to attract mobile
users. So keeping this in mind, you must optimise
the mobile view of the website. It will lead to a
better conversion rate, helping businesses to
grow. 
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Easy Navigation The navigation through the
website must be attractive and straightforward. A
confusing navigation bar will further confuse the
users and drive them away. The design of the tabs
also must be such that it has adequate space
between different tabs, categories and
sub-categories. Also, it will help if you have a
search bar in the website which must be
strategically located. It will enable users to
search quickly on the website what they have been
looking for.  Create SEO friendly
content Search Engine Optimised (SEO) friendly
content will improve your page ranking.
Thoughtful and insightful content will help in
conversions. The content must be such that it
must engage the customers and help them connect
with the business. If you need creatives that
would improve your website ranking on search
engines, you may get in touch with web design
company Melbourne. They will guide you through
the entire web development and design
process. Original Source https//www.linklocal.
com.au/articles/five-basic-tips-to-increase-user-e
ngagement-on-your-website
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