Google’s Tools and Automation To Meet Your Marketing Objectives (1)

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Googles Tools and Automation To Meet Your
Marketing Objectives
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Introduction

• Today marketers are struggling with time
  management, where time in correlation to work is
  less. To grow your business, respond to changes,
  and get things done, Google has introduced
  enhanced mechanisms and automated solutions.

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How to find opportunities in
a dynamic market?

• Keywords Targeting is an easy way to find
  trends and topics relevant to your business.
  Every day, new recommendations get added to
  Google, and the current market trend is observed
  in 16 million keyword recommendations in Google
  Ads.
• In the Google Ads mobile app, you can find
  recommendations throughout your campaign on the
  recommendation page. Your suggestions will get
  displayed on Google Ads Editor, and Google also
  declared about the upcoming account level
• optimization score.

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Plan with Confidence

• Google Performance planner is accessible for
  Shopping and search campaigns and is soon
  planning on extending to Display and App
  campaigns. At present, Google Performance Planner
  is in exercise to plan campaigns using a shared
  budget only.
• To obtain increased growth possibilities on
  Search at the right budget, Google Performance
  Planner is the perfect tool.

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Optimizing Campaign In
Real-time

• Creating, monitoring, and managing your portfolio
  bid strategies over various accounts at the
  manager account level is the next big plan. A
  single portfolio will manage campaigns running
  from multiple accounts that will serve the user
  with a secure and easy management system.
• The reports help you with a clear vision on
  status updates, advanced performance reports, and
  top signals on how your bidding strategy works.

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Road Ahead

• Before the year ends, Google plans to update its
  tools to help users derive performance in this
  changing environment. To stay updated about the
  upcoming products and services, insights, and
  features of Google connect with The Update.

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THANK
YOU