What Is OTT?

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What is OTT?
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OTT stands for over-the-top, originally called
for gadgets that go "over" a cable box to allow
the viewer access to TV content. In OTT networks,
content is distributed over internet access
instead of a regular cable/broadcast network.
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Over the top ( OTT) streaming became popular with
the rapid rise of Netflix, as it progressed from
merely watching old movies and television shows
to producing original programming and more
rapidly delivering authorized material. Its
fast-growing viability and popularity have
sparked wide-ranging competition, particularly
with the younger audiences. OTT content can be
watched directly on a monitor but is mostly
viewed on a web-enabled television or an
Internet-enabled interface such as a Roku or
Apple TV linked to a traditional television
system.
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But OTT may also be specifically specified based
on the device used to view the content. Examples
of OTT gadgets include Apple TV, Chromecast,
Amazon Fire, Roku as well as Smart TV (Connected
TVs) and gaming platforms (i.e., PlayStation,
Xbox, etc.).