Why you should try remarketing for Your Business

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Remarketing

• Here are the reasons why you should try
  remarketing for Your Business

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What is remarketing
Remarketing is a way to connect with people who
previously interacted with your website or mobile
app. It allows you to strategically position your
ads in front of these audiences as they browse
web(internet) , thus helping you increase your
brand awareness or remind those audiences to make
a purchase.
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Why it's important
Remember that 98 of website visitors leave a
website without taking any action. The purpose of
remarketing is to target those customers who have
previously visited your website and re-engage
their interest in your product or service.
Remarketing ads are up to 10 times more likely to
be clicked on than a regular paid display ad.
As you start to thoughtfully define your
audience, it will be easier to tailor your ads
and be competitive among the 1700 ads/month the
average internet users see.
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Why Remarketing Matters
Retargeting Statistics

• 41 of marketing allocation in 2018 to paid
  display spend was on retargeting.
• Facebook and Google are the two most popular
  retargeting platforms by far.
• Retargeting helps address 98 of visitors who
  leave a website without making a purchase.
• The average CTR for retargeting ads is 10X that
  of display ads.
• Retargeting can increase conversion rates by as
  much as 150.
• Retargeting ads have an average CPC of about half
  of search ads.
• B2B retargeting outperforms B2C retargeting by
  over 400 on conversions per impression.

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Type of Remarketing
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Get Started with
Collecting Customer Information
To collect information Use your homepage to offer
incentives that require signing up, such as gated
content (ie. a free ebook), or requesting a free
consultation or demo. In return collect Phone
number or Email
Phone Number SMS marketing is considered one of
the most personal and direct forms of
communication, to reach out to the
customers. Email One of the best ways to
reconnect with customers is via email. It is no
secret that email marketing is the most effective
solution with a 4400 ROI.
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Create Customer Segments
Remarketing is most effective when you target
customers based on what you know about them
 create customer segments based on

• purchase history
• Preferences
• Needs
• shopping habits

Check out how much time they spend on your
website and what pages they visit. That will help
you define how to nurture them  in your
remarketing campaigns
Try to create different call-to-actions for each
segmented ad group with links to particular web
pages.
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Build a Customer Loyalty Program
Implementing a customer loyalty program is
another powerful remarketing strategy. 
According to stats, 25 to 40 of total revenue
comes from loyal, returning customers.
They sign up to your rewards program in exchange
for bonuses, discounts, deals and special offers
that encourage frequent purchases.
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There are different ways to make your customer
loyalty program more successful.
Heres a few
Retail Giveaways
People love getting exclusive, limited-time
offers and deals. For example, you can offer a
free product with a minimum purchase during a
select time frame.
limited-time
Exclusive price
Deals
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Birthday Promotions
Customers love to be pampered on their birthday.
Ask for their birthday data, and send out a
discount or offer on this notable date.
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Loyalty Cards
With rewards programs, customers are encouraged
to track their hard-earned points and receive
incentives for spending. Once they get a certain
number of points, they can get a free item or
discount.
84 of consumers say theyre more apt to stick
with a brand that offers a loyalty program.
Example of a Loyalty Program by
Designer Shoe Warehouse 
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VIP Members Club
VIP programs can be free or paid, presenting
members with exclusive benefits and special
offers only available to members.
Amazon Prime offers
Unlimited FREE fast delivery Guaranteed free
One-Day, Two-Day and Standard Delivery on
eligible items Prime Video Watch the latest and
exclusive movies TV shows
Prime Music All your favorite music ad-free and
with unlimited offline downloads Gaming with
Prime FREE in-game content on popular mobile
games, refreshed frequently.
Unlimited 5 reward points Earn more with the
Amazon Pay ICICI Bank credit card
Grab the best deals first Exclusive access to top
deals coupons
Prime Reading Read anytime, anywhere and at no
extra cost
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Use the Right Landing Pages
The success of your remarketing campaign depends
a lot on which landing pages you use. Landing
pages are standalone web pages that are designed
for a specific purpose, such as promoting a
special offer
Choose a focused landing page for your
remarketing campaign, instead of just sending the
audience to your homepage. This will allow you to
create a more  focused experience, designed to
lead the audience to take the specific action you
want.
Make sure that your landing pages are set up for
success Performing an SEO audit well
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Conclusion
Remarketing is a powerful tool for every business
to increase their profits and traffic on their
business. Remarketing is about more than just
reaching your audience. It is a meaningful,
cohesive, and engaging strategy focused on the
audiences needs and wants, based on their
previous interest in your business, and your
desired outcome from this audience.
Sources
outbrain.com
support.google.com
99firms.com
blog.wishpond.com
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