5 POWERFUL ONLINE MARKETING STRATEGIES FOR LAW FIRMS

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• Have you just started a legal practice? Then you
  must go through the online marketing strategies
  for law firms discussed in this presentation.
• In todays digital world, when nearly everyone is
  surfing the web for solutions, it is essential to
  have a specific law firm internet marketing
  strategy.
• This will help in creating a strong online
  presence which in turn, can put you in front of
  prospective clients.

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1. Optimize Your Website

• Optimization will help you connect with relevant
  audiences. Invest in a mobile-friendly interface
  with optimized page loading speed.
• Use schema markup and XML sitemaps to help search
  engines understand your interface in a better
  manner.
• It will be pertinent to hire companies which
  specialize in law firm web design.

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2. Provide Valuable Content To the Audience

• Attach a blog to your interface and upload
  regular posts on topics that are of natural
  interest to your potential clients.
• Do not forget to optimize all the write-ups with
  relevant keywords that you are targeting.
• Do not limit yourself to text-based material and
  expand your portfolio to include visual-based
  content.

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3. Leverage Reviews For Your Benefit

• Leveraging reviews can be one of the most
  effective online marketing strategies for law
  firms if executed smartly.
• Ask your existing clientele to post comments
  about their experience of working with you on
  multiple platforms.
• It will also be sensible to ask them to post
  comments on your profiles on online legal
  resources like Avvo.

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4. Build A Strong Presence On Social Platforms

• Social media is another avenue which must be
  explored for promoting your firm.
• You must also create a profile on professional
  channels like LinkedIn and networks which have
  been built especially for legal professionals
  like Avvo and Findlaw.
• This will help you connect with relevant
  audiences.

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5. Measure, Modify And Repeat The Strategy

• There are powerful digital tools which can be
  used to run and manage your campaigns.
• You must employ them to automate and measure your
  campaigns. Solutions like Google Analytics help
  you monitor and analyze your website traffic.
• Make the necessary modifications based on the
  input and then repeat the entire process.

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