What Does an SEO Agency in Sydney Actually Do

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WHAT DOES AN SEO Agency in Sydney ACTUALLY DO?
Search Engine Optimization
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Lets clarify what SEO even is. SEO stands for
search engine optimization, which is the process
of increasing a web pages search rankings in
order to increase online visibility.
About
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In the online world there are two general types
of SEO black-hat SEO and white-hat SEO.
White-hat SEO gains search rankings based on
actual hard work and data. Black-hat SEO involves
shady methods that can get you to the top, but
not for long
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Well, there are more than 200 factors that go
into what makes a page rank high on the search
results page, but the ones that matter the most
for our SEO Agency in Sydney are

• Whether or not your website is secure (HTTPS vs.
  HTTP)
• Whether or not your website is mobile-friendly
• How fast web pages load on your site
• Whether a web page has the correct schema mark-up

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• Some SEO Services Should Be Included When You
  Sign with an SEO Company

• Website structure analysis
• Website content analysis, including conversion
  rate analysis
• Off-page online analysis
• Optimization of website code and
• structure
• Optimization of onsite content
• Optimization of off-page factors

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WEBSITE STRUCTURE ANALYSIS
Site needs to be structured properly for the
engines to read if you ever want to get those
users. Things our web team looks for include
HTTP or HTTPS  The s at the end of HTTPS means
your website is secure. You need a secured site
even if you dont take credit card payments
online because Google gives secure websites
preference in the search results. Analytics
setup  We look for existing analytics tracking,
and if there is none, we install it so we can
better track where your leads and sales are
coming from. This helps provide the most
meaningful results for you. Robots.txt  This is
the file that is used to prevent search engine
crawlers from crawling and indexing pages on your
website that you want hidden from public
view. Site errors  These send signals to search
engines that your site is not trustworthy and
thus not worthy of being a premium listing spot.
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CONTENT ANALYSIS

• This is where I and the rest of the SEO team come
  in. By checking out the content you already have
  on your site, we can diagnose a number of issues
  related to
• Voice search compatibility
• Poorly targeted keywords
• Poorly ranking content
• Duplicate content issues
• Missing pages
• Name-address-phone number inconsistencies

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OFF-PAGE ANALYSIS
Our goal for you is to have a reputable online
presence that users trust and we use the
following tools to get there

• Increases in organic traffic
• Content focused on locality
• Unique title tags and meta descriptions for each
  product and service area
• Consistent NAP across every listing
• Authentic reviews, marked up with schema
• Reputable directory listings
• A mobile friendly website
• Authority building measures