Fixing broken links & improving seo - Infipi

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Fixing Broken Links Improving SEO

• Infipi Technologies Pvt Ltd

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Broken links creates a bad impact on website
performance as it stops the user to navigate the
website and couldnt find the right information.
Google find it annoying that your website is not
providing great user experience and then results
in decreasing the website ranking.

• What are broken links?
• How to find broken links?
• How does it affect the website performance?
• How to fix them and improve website SEO?

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What are broken links?

• Broken links are those links that triggers a
  message to the website visitors that this page is
  no longer existing and shows 404 error.
• Broken links are not only annoying but they also
  results a negative impact on User Experience and
  hence your SEO efforts.
• There are basically 2 types of broken links
• Internal
• External

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• Internal Links These links refers to the anchor
  texts that goes from one page to another page of
  your website.
• These are the links you most control of your
  website. Make sure when you make changes on the
  website content, these links are appropriate
  according to the text and referring page
  working. SEO experts must insert them carefully
  to avoid 404 errors.
• External Links External links refers to the
  links that goes from your website to others
  website. These links do not have our control.
  Therefore, SEO company gurgaon need to devote
  more time to link correctly on valid websites and
  checking time to time.

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Broken links will affect...

• Your revenue
• Bounce rate
• Google ranking
• User experience

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Revenue

• A broken page can disappoint your website visitor
  to search more on your website and might become a
  roadblock to your conversions. This will
  eventually decrease the probability of customer
  trust and their experience using the website.
• So dont just make links, build links that are
  relevant to the information and are working.

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Bounce Rate

• A 404 error page frustrate your customer and
  force them to leave your website without taking
  any actions.
• A bounce rate is the amount of time the number of
  users spent and they immediately switch back from
  your website without visiting other pages. Thus
  404 error or broken links can badly affect your
  website performance and reduce website rank.

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Google Rankings

• A broken link stops the google crawlers to
  further index the website pages and hence reduce
  the website ranking.
• Bounce rate and some of the pages which are not
  indexed can definitely reduce the keyword
  rankings of the website. SEO services gurgaon
  works concisely on broken links and reduce the
  possibilities of lower rankings.

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How to find broken links?
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Tools to check dead links

• Google Analytics

• Ahrefs

• Dead link checker

• Small SEO tools

• Another free seo tool to get a check on your
  website inlinks and outlinks.

• A free tool to give you all your website
  performance with reports and dead links.

• Premium tool to check your backlinks and website
  SEO deeply. Just enter your domain -gt outgoing
  links -gt broken links.

• A free tool to get report of all your broken and
  dead links.

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Fixing broken links

• The way to get rid of broken links is to monitor
  your website regularly. If the links are
  internal, that would be quite easy for you to
  de-index them either, or redirect to another
  relevant page. But if the link is external, it
  would take a longer time to fix it.
• SEOpressor tool monitors all your website links
  and help you to find and fix the errors easily.
  The external link which is showing 404 error must
  be checked carefully, its better to remove the
  link if its not important to your website else
  redirect them. The best Digital marketing company
  gurgaon keep track on these things for better
  website performance.

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Infipi Technologies Pvt Ltd

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Ecommerce Web Design Company

• Website infipi.com
• Email ID info_at_infipi.com
• Call 8527 005 505