A Guide to Use Promotional SMS for Salon Owners

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A Guide to Use Promotional SMS for Salon Owners
www. mydigisalon. com
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How SMS
Marketing Works Keywords are the most important
things when it comes to the content in SMS. You
have a limited word count that you need to keep
in mind while sending a text. Make sure you
think carefully while selecting a unique keyword
to represent your salon.
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The Auto-Reply
After the clients sign up or opt-in for the SMS
campaign, they should get an automated response.
This SMS auto- reply should include confirmation
of subscription, offer details and approval
statement. Taking the above example, your
Promotional SMS for salon should look somewhat
like Thanks for opting in to receive SMS
promotions from Femina!
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SMS Grow Your
Salon Why do you think salons work? During the
COVID lockdown period, beauty salons and
parlours were one of the most missed things.
This is due to the below-mentioned facts People
of all age groups want to look their best at all
times. Clients expect to be rewarded for their
loyal patronage. SMS is the most read
communication medium.
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Why should you
Choose salon text
message marketing There must be a number of
marketing techniques out there then why out of
all other marketing solutions SMS are
perfect for salons?
Everyone receives and reads texts It is such a
common mode of communication that everyone
sends, receives and reads texts.
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Appointment
Reminders Keeping a track of scheduled
appointments is easier with My Digi salon. You
can send out text alerts to remind clients of
their next appointment. It will decrease no
shows and help streamline your schedule.
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Anniversary/Birthday
Rewards for your
loyal customers The best way to keep clients
happy and make them come back for more is by
going the extra mile. On special occasions like
anniversaries and birthdays, send them a special
treat. E.g. Happy birthday Rohan! Heres your
free haircut. Use code HBR on our salon
scheduling app to claim it today
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Contests and
Makeovers Running a contest that gives free
makeovers is quite popular. You can either do it
in festive seasons or when you feel you need
that extra footfall in your salon. E.g. Need a
free New years makeover? Text NEW ME to xxxxx
and enter for a chance to win. TC.
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Exclusive Coupons
Exclusive coupons are a great way to convert
potential customers to recurring ones. When
people feel the special treatment they avail
services more readily. E.g. Happy weekend!
Exclusive 25 off on all haircare products.
Dont miss out! Just show this text. No code
required!
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Introductory
Product or Service

• Alerts
• You can send introductory offers to alert
  customers about new products or services youre
  offering. This is a great way to kick start any
  service.

E.g. Fresh batch of matrix hair care products
now available. Check out our salon marketing app
to know more.
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Reach Us
www.mydigisalon.com mydigisalon_at_gmail.com