Search engine optimization & marketing trends in 2020

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Search Engine Optimization Marketing Trends
IN 2020
https//saletify.com/
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The SEO Pyramid
Social On-Site User Engagement Features Social
Media Viral Marketing
Link Building Manual Requests Link Creation
Scalable, Content-Based Link Strategies.
Keyword Research Targeting Keyword
Brainstorming Keywords Terms / Phrase Selection
On-Page Targeting (Titles, Metas, URLS, H1s,
Text, Internal Anchor Text)
Accessible, Quality Content Content Unique Text
Content Internal Link Architecture Bot
Accessibility Sitemaps URL Structure Server
Response Codes.
https//saletify.com/
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Search Engine Optimization and Marketing Trends
in 2020, brands and businesses should expect an
evolution in strategies, moving away from purely
text-based strategies, into a totally different
marketing ballgame that includes voice, images,
semantics and a whole lot of relevant and
personalized content.
https//saletify.com/
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• 1. The MAD SCRAMBLE FOR POSITION ZERO

• Position No. 1 on Search Engine Results Page is
  not a coveted rank anymore, due to emergence of
  position Zero or rank Zero Snippet.
• The rise of Position Zero to SEO prominence is
  brought about by the overwhelming popularity of
  VSEO or Voice Search Engine Optimization, which
  is practically changing the way SEO works.
• Zero-click Search Results is slowly dominating
  the SEO trend, occupying an overwhelming 62.5 of
  mobile searches and up to 34.4 of search results
  from desktops.
• This growing prominence of Position Zero is
  changing the way brands and businesses strategize
  their plans.

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• 2. VOICE SEARCH RISES TO PROMINENCE

• The continued rise of Artificial Intelligence
  (A1) technologies however is now helping people
  get more relevant and more appropriate search
  information using audio content.
• It is expected that within the year 2020, more
  than 30 to 50 online searches will be conducted
  through voice and will not require a screen.
• More and more brands are using a voice search
  strategy as an integral part of their digital
  marketing plan.
• Optimizing for voice search is aimed at giving an
  optimized customer experience based on
  value-based content, fostering better
  brand-customer relationship that drives brand
  loyalty.

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• 3. VISUAL SEARCH WILL BE USED MUCH MORE
  EXTENSIVELY

Making an online search not by text nor by voice
- but by uploading an image - will be used much
more extensively in the coming year. This is made
more evident among 62 of Millennials who prefer
the use of Visual Search above other search
technologies.
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• 4. VIDEO SEARCH IS GAINING POPULARITY

The use of video has been a strong element in any
Digital Marketing Strategy, and it is now being
used as another strong element in search engine
optimization and marketing.

• Video SEO - optimizing for video search results
  is gaining popularity and importance. This
  involves the use of online video on YouTube or
  any other channel, optimized with captions,
  descriptions, titles, and text overlays.
• Live Video - streaming veo live is a popular
  visual digital marketing tool used by brands and
  businesses to events, promotions, product demos
  or for interviews.
• 360 Video - the growing trend towards
  interactive content include video, more
  particularly with the use of video captures which
  people can manually pan left or pan right for a
  more exciting engagement nd experience with
  targeted customers.

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• 5. CONTENT MARKETING IS STILL THE KING OF SEO

Despite the emergence of new and innovative forms
of content, well-written and highly relevant
content is still the king of SEO

• Up to 88 of B2B Digital Marketers make use of
  content marketing to build relevance and
  credibility among targeted customers.
• The use of natural language for search is an
  important element to consider when formulating a
  content strategy for SEO. This is driven by major
  search algorithm updates included in Google's new
  BERT system.

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• Saletify is one of the Best SEO company in Pune
  which can help to boost your digital marketing
  efforts in a optimum way. Being expert SEO agency
  in Pune, we use latest tools and technologies to
  offer result oriented SEO solutions for brands.

https//saletify.com/
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Contact Us

• Address
• 305, Kumar Primus, Hadapsar, Pune 411013,
  India
• Phone [phone]
• E-mail Info_at_saletify.com
• Skype saletify
• Website https//saletify.com/

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