HOW TO ENCOURAGE CUSTOMERS TO STAY LONGER IN-STORE AND INCREASE SALES

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HOW TO ENCOURAGE CUSTOMERS TO STAY LONGER
IN-STORE AND INCREASE SALES
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• Customers crave for rich shopping experiences and
  want their shopping to be a leisure activity in a
  retail store.

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• Not every customer enters a store with the
  intention to come out in as little time as
  possible. There are many shoppers out there who
  dont mind spending a few hours in a store,
  provided that the store offers a lot of valuable
  experience.

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• Keeping that mind, retailers need to come out of
  their regular thinking pattern and implement
  creative ways to not just drive more foot traffic
  to the store but also keep shoppers engaged for a
  longer time.

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• After all, the longer the shopper stays in the
  store, the better the chances that they will make
  a purchase.

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• From providing beautiful backdrops to free onsite
  services and strategic merchandising, there are
  many ways you can entice shoppers to stay
  in-store for long and generate revenue for your
  business.

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Make Your Retail Store Instagram-Worthy

• Instagram has more than 500 million active daily
  users which means you have a slight chance to
  reach a widespread audience by ornamenting your
  store just like how millennials want.

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• It goes without saying that everyone shares their
  experiences on social media and new retailers
  must see this as an opportunity to set up
  well-decorated or themed walls in their store to
  be used by customers as backgrounds for Instagram
  posts.

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• The gradual rise in photogenic pop-up space
  setups in retail stores shows that todays
  shoppers are willing to do anything to stick
  around where the store offers them opportunities
  to snap photos.

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Consider Allocating Areas for Unique Experiences

• Instead of dedicating all the space in your store
  for selling products only, try making room for
  enjoyable experiences for customers, like you can
  create a specific area in your store for trying
  product samples.

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• This works well because many customers hesitate
  in buying new products that they have not used
  before. By offering them a sample of a new
  product, you are building their trust and
  confidence in that product.

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• Many high-end fashion stores have implemented
  interactive touch-screen mirrors that allow
  customers to try on different sizes, browse
  alternatives of online products and even buy
  products from that kiosk itself.

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• Customers not only love such experiential retail
  marketing experiences, but also dont mind paying
  for using such exciting features.

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Try Giving On-site Services to Customers

• Whats better than providing your additional
  assistance and services to the customers in need.

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• Cosmetic stores such as Sephora, Kiko, Milano and
  Mac offer product demonstrations and on-site
  makeup services along with valuable advices to
  customers who walk into their physical stores.

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• By providing customers with their free onsite
  services, they earn loyal customers who are not
  only spending on their products but also helping
  to strengthen customer-seller relationships.

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Serve Snacks and Drinks

• Who doesnt like free snacks and drinks while
  shopping? Well, some retailers understand the
  concept well and benefit from it as well. By
  serving snacks and drinks, you not only get your
  customers to stick around but also impress them
  and build a good reputation in the market. These
  strategies are mainly used around happy hour oe
  during other shopping events.

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• Remember that you dont have to spend a fortune
  in serving snacks and drinks just to improve your
  store experience. In fact, offering a small
  bottle of water can do wonders, after all a
  little courtesy can go a long way.

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To sum up

• Retailtainment is said to dominate the industry
  in the future. And if you offer unique shopping
  experiences to customers, none can stop you from
  ruling your industry.

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• Therefore, create a more immersive retail
  experience to drive people towards your store and
  ensure they leave not just with products but with
  good memories as well.

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• While giving these tactics a try, dont forget to
  install a cohesive POS system along with
  compatible hardware including mobile receipt
  printers, barcode scanners and other crucial
  peripherals in your store, to offer a hassle-free
  and swift checkout process to your customers.

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Contact Us

• POS Sales
• PO Box 7921 Baulkham Hills BC NSW 2153
• Email sales_at_possales.com.au
• Phone [phone]