Tips and Hacks for Event MarketingTips and Hacks for Event Marketing

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TIPS AND HACKS FOR EVENT MARKETING
Synclarity Digital Pvt LTD
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In todays scenario of buyer-authorised world,
marketers need to grasp every opportunity to
build relationships and earn the trust of
prospective buyers and customers. Consumer wants
more than a pitch to evaluate solutions and make
purchase decisions. Events offer a unique
opportunity for them to interact with brands to
get a firsthand sense of a companys focus,
perspective and personality. Event marketing is
one of the fastest growing fields in the
advertising and marketing industry. But the
success of an event is ensured by clever
marketing strategies. We all just want good
promotion and more ticket sales, right?
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Here are some hacks you may adopt to boost your
event marketing efforts.

• 1. Use your speakers to promote your event
• Your speaker becomes ambassadors for the event
  you host. Share the content you want them to
  share for promotion of your event. They should be
  actively promote the event through as many
  platforms as possible. Speaker can take advantage
  of their online presence and share links through
  social media platforms.

• 2. Host a live chat on Twitter with speakers
• Live chats on Twitter with the speakers is a
  great way to connect with the audience. Select a
  suitable date and time and stay mindful of the
  different time zones.
• Pick a hashtag that has not already been used and
  one that fits your brand to reach a wider
  audience and make sure that the guests are well
  informed and know how to aptly answer the
  different questions.

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3. Live stream on Facebook/Youtube/Instagram with
your special guest

• Live streaming has become the latest trend and
  attracts more attention, which essentially helps
  with the promotion.
• Live discussion with your special guest will
  engage your audience and they get a glance of
  what the event will be like.
• Make sure you catch the live reaction of your
  audience reply on comments so you can gauge how
  the audience perceives the live stream and also
  ask the special guest to respond to some comments.

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• 4. Video invitations from speakers and special
  guests
• To increase excitement for the event, ask your
  speakers and special guests to make video
  invitations to the event.
• Videos are more engaging than a text message and
  the audience will be able to see how excited
  these people are for the event which will make
  them more excited.Make the videos short and
  simple enough to make sure people will watch it.

5. Facebook Ads based on interests

• Use Facebook ads to reach a wider audience and
  event promotion.
• But know your audiences interests to use
  Facebook ads wisely.
• Dont forget to target people whove attended
  your previous events.

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• 6. Share the pre-event activities with your
  audience
• Share the latest updates with your audience on
  social media platforms.
• It is crucial to retain the excitement of your
  audience for the event.
• Pre-event activities can include the speaker
  lineup, behind-the-scenes pictures. All this can
  help build up the anticipation of the audience.
• Keep them updated as it will make them feel like
  theyre actively involved in this process.

7. Give guest tickets for people who share the
event

• Build a hype for your event by hosting a contest
  or give the audience an incentive for promotion
  of the event.
• Reward the audience with an extra ticket if they
  send proof of their ticket while also spread the
  word about the event through their social media.

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8. Guest Post

• Look out for related blogs associated to the
  event theme or the industry.
• Encourage your speakers, entertainers, chefs and
  any other interesting personalities that are key
  to the event to guest blog.
• You can support them on which blogs to approach
  with a ready format for the request as well as
  provide them with content suggestions and visuals
  that will encourage blog readers to share.

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9. Networking with similar events

• Networking with similar events is a great way to
  promote your event. With this you will learn some
  of the marketing strategies. Since these events
  will likely have similar target audience as
  yours, make sure you keep an eye out to see how
  the audience perceives their event.
• You can use their reactions to add on or switch
  up your event promotion strategies.

• 10.Social Media Platforms
• Make sure you are active on all social media
  channels where your attendees reside to share
  your content.
• Encourage share of tweets and posts by offering
  an incentive for the same. It could be a special
  gift given out at the event or some other
  incentive that compel people to share your
  message and create a viral buzz around your
  event.

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