TOP MARKETING AUTOMATION SOFTWARE VENDORS – BY 360 QUADRANTS

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TOP MARKETING AUTOMATION SOFTWARE VENDORS BY
360 QUADRANTS
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• Marketing Automation Software automates
  recurring marketing tasks and saves time along
  with quick results. This software offers a single
  platform for storing all the marketing related
  information and enables marketers to manage
  workflow efficiently. Marketing software also has
  the ability to analyze the result of the
  marketing campaign held by the team, which in
  turn helps in managing the campaign well for
  getting higher ROI. The software also helps in
  analyzing potential leads through varied channels
  and tracks them through the sales funnel. With
  growing adoption of SMAC technologies, AI and
  machine learning, marketing automation software
  is highly implemented globally.

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• Marketing Automation Software Quadrant Highlights
• 35 companies offering Marketing Automation
  Software were analyzed and categorized on a
  quadrant under Visionary Leaders, Innovators,
  Dynamic Differentiators, and Emerging Leaders.
• HubSpot Marketing Hub, Oracle Corporation,
  Acoustic, and Pardot have been identified as
  visionary leaders as they have established
  product portfolios and a robust market presence
  and business strategy.
• ClickDimensions, and OntraPort, have been
  identified as innovators as they have focused
  product portfolios, but a mediocre business
  strategy.
• LeadSquared Marketing Automation, SendinBlue and
  SimplyCast have been identified as emerging
  companies as they have a niche product offering
  but poor business strategy.
• Act-On, SAS Institute Inc., SharpSpring,
  ActiveCampaign, and Keap have been recognized as
  dynamic differentiators as they have an
  innovative portfolio of solutions and services.
• The 360Quadrants platform provides the most
  granular Marketing Automation Software comparison
  between vendors.
• 360Quadrants conducts an in-depth SWOT analysis
  and accurately analyses the companies considered
  for evaluation. This helps service providers in
  learning about new opportunities and areas where
  they lag behind their peers. It also helps
  clients in choosing the most appropriate vendor
  for their requirements.

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• 360 Scoring Methodology
• Best Marketing Automation System will be rated
  using the following methodology -
• A highly experienced team of researchers and
  senior analysts conduct extensive research to
  generate a list of vendors (competitors).
• A patent-pending algorithm is used to collect
  inputs from key stakeholdersindustry experts,
  buyers, vendors, and 360Quadrants analystsbased
  on criteria for Product Maturity and Company
  Maturity.
• Criteria under Product Maturity include breadth
  and depth of product/service offering, product
  features and functionalities, product
  differentiation, and their impact on customer
  value.
• Criteria under Company Maturity include
  geographical footprint, partner ecosystem,
  financial stability, and client coverage or
  sector footprint.
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• Approximately 20 in-depth parameters will be
  considered for research for the best Marketing
  Automation Software market. These parameters will
  be updated every 6 months to ensure latest
  developments are taken into consideration.
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• A weight is assigned to each stakeholder based on
  information gathered pertaining to the above
  criteria as well as inputs from stakeholders.
  These inputs follow the order of priority given
  below
• Buyers
• Industry Experts
• 360Quadrants Analysts
• Vendors (Competitors)
• The inputs are analyzed, and a final rating is
  assigned to each vendor (competitor).
• After the finalization of ratings, each vendor is
  placed in the most relevant quadrant based on
  their score.

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• Best Marketing Automation Software Vendors
• Is Marketing Automation Software fascinating?
  Marketing Automation software being implemented
  by loads of organizations nowadays, so getting
  desired software can be a strenuous task. Here is
  the list of top vendors in market providing
  marketing automation software
• HubSpot Marketing Hub
• Pardot
• ActiveCampaign
• Kizen
• Gamooga
• Autopilot
• Iterable
• WebEngage
• Klaviyo
• Marketo
• Mautic
• Drip
• MoEngage
• Resulticks
• Nurture
• GetResponse
• Cordial

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• Marketing Automation Pricing
• With multiple vendors offering this
  software, marketing automation software
  pricing is competitive. Many vendors come up with
  one time cost for the software. While others have
  multiple packages in which the software is
  provided. Vendors can also charge users fees for
  on boarding or installing the software there can
  even be added charges for software upgrade or
  strategy execution. Marketing Automation Software
  reviews that are available on multiple websites
  make it easy to understand which vendor is
  offering best marketing automation software along
  with affordable marketing automation software
  pricing.
• Trends in Marketing Automation Software 2020
• Marketing Automation softwares wide acceptance
  will continue to its technical advancement and
  will boost organizations growth. With its high
  implementation in multiple organizations its new
  technologies have become crucial part of both
  marketing departments as well customers or
  individuals. Lets see few trends in Marketing
  Automation Software
• Machine Learning and AI platform
• Chatbots
• Automated Social Media Marketing
• Lifecycle Marketing
• Mobile Marketing
• Cross-Channel Marketing
• Omnichannel Experience
• Personalized Content   

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• About 360Quadrants
• 360Quadrants is the largest marketplace looking
  to disrupt US 6.3 trillion of technology spends
  and is the only rating platform for vendors in
  the technology space. The platform provides users
  access to unbiased information that helps them
  make qualified business decisions. The platform
  facilitates deeper insight using direct
  engagement with 650 industry experts and
  analysts and allows buyers to discuss their
  requirements with 7500 vendors. Companies get to
  win ideal new customers, customize their
  quadrants, decide key parameters, and position
  themselves strategically in a niche space, to be
  consumed by giants and start-ups alike. Experts
  get to grow their brand and increase their
  thought leadership. The platform targets the
  building of a social network that links industry
  experts with companies worldwide. The platform
  has around 400 total buyers across various
  markets.
• 360Quadrants will also be launching quadrants in
  fields like Access Control Software, Cloud
  computing Software and Machine Vision Solutions.
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