Interactive marketing: A boon in The Face of New Age Advertisement

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Interactive Marketing
A boon in The Face of New Age Advertisement
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Interactive Marketing
Interactive marketing is a customer-centric
marketing tool, where the activities are driven
by the preferences of the customers. Since
customers are getting bored with the traditional
modes and methods of advertisements, an
innovative way always saves the day. The
potential benefits of interactive marketing are
listed next
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Interactive Marketing
Maximum User Engagement
Interactive marketing includes a number of
activities which keeps the user engaged to your
website. For instance, there is a form to fill
out, a short quiz, or a survey or poll. There
might even be a video to watch or a recording to
listen.
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Interactive Marketing
Enhanced Conversion Rate
Interactive marketing includes a number of
activities which keeps the user engaged to your
website.
For instance, there is a form to fill out, a
short quiz, or a survey or poll. There might even
be a video to watch or a recording to listen.
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Interactive Marketing
Generation of Leads
Keeping your surveys or polls shorter with a few
questions will help in increasing leads. You can
identify customers who are likely to be authentic
and are looking for a particular service, that
you might have to offer.
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Interactive Marketing
More sharing
Interactive marketing also leads to more sharing
over multiple social media platforms. You may
announce a reward or post a contest to drive in
more people to your website. Likewise, the brand
image is built, and people get to know about your
product or service.
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Interactive Marketing
Feedbacks
Giving feedback also becomes easier with
interactive marketing. Customer can reach out to
the brand owners in a more personalized manner
with their respective feedbacks. This will also,
in turn, help the brands to enhance their
services and improve the customer experience.
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Interactive Marketing
Reduction in Advertising Cost
The overall cost of indulging in multiple
marketing techniques for a specific brand is
often expensive. However, with interactive
marketing, such cost is significantly reduced as
people can share information over various media,
thereby spreading it to more customers.
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Interactive Marketing
C O M P L I C A T E D?
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Interactive Marketing
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