Google Upcoming Algorithm Update: Core Web Vitals To Improve Page Experience - PowerPoint PPT Presentation

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Google Upcoming Algorithm Update: Core Web Vitals To Improve Page Experience

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Google has recently announced an upcoming search engine ranking factor that includes “Core Web Vitals”. Today every user seeks for websites that offer satisfying page experience. Whether you are having a standard or an e-commerce website your web page should fulfill Google page experience criteria like loading speed, mobile-friendliness, and more. In the coming days, site owners are going to see three major user experience metrics (LCP, FDI, CLS). Read more on – PowerPoint PPT presentation

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Title: Google Upcoming Algorithm Update: Core Web Vitals To Improve Page Experience


1
Google Upcoming Algorithm Update Core Web
Vitals To Improve Page Experience
Google has recently announced an upcoming search
engine ranking factor that includes Core Web
Vitals. Today every user seeks for websites that
offer satisfying page experience. Whether you
are having a standard or an
2
e-commerce website your web page should fulfill
Google page experience criteria like loading
speed, mobile-friendliness, and more. In the
coming days, site owners are going to see three
major user experience metrics (LCP, FDI, CLS) to
directly impact search engine ranking. That
means these core web vitals combine with the
current user experience metric to offer a more
reliable and satisfying page experience to the
user. The user experience metrics are designed
to quantify the web page speed, responsiveness,
interactivity, and visual stability. Their new
ranking signals will be combined with
mobile-friendliness, security, and fewer pop-ups
to evaluate overall page experience and decide
the ranking of a particular web page. Dont
worry these changes are not going to get
published sooner. But the main reason behind
rolling out an early algorithm update indicator
is to help the site owner prepare for the
update. According to Google, the forthcoming web
page ranking signal will be called a page
experience ranking signal. In this article, we
will be drawing your attention to what is core
web vitals and its three major user experience
matrics. We will also give you a brief idea
about the page experience ranking signals. So
lets dive in and see what you can expect from
the upcoming algorithm update. What are Core Web
vitals? In simple words, Core Web Vitals are
related to the speed, visual stability, and
responsiveness of a web page. It acts as the
subset of web vitals that are already used and
measured by various site owners. Core web vitals
are
3
basically metric used to quantify and improve the
page experience for the user. Earlier it was
difficult for Google to discern the metric that
tells how users interact with web pages.
Different web vitals were used but it was
difficult to recognize the exact measure. Until
google started using core web vital metrics
(LCP, FID, CLS) to perceive the first impression
of a user while accessing a web page. These Core
Web Vitals offer a holistic picture of how users
interact with a web page. So lets dive in a see
what is LCP, FID, and CLS and why you should
consider it while optimizing your web page. What
is LCP? Larget Contentful paint (LCP) is the
metric that answers google how fast does the
elements (text/image/video/GIFs) of your web page
load and visible to users. Earlier there were
few metrics like First Contentful Paint, First
Meaningful Paint, SpeedIndex that were used to
capture the loading speed of the initial paid
but every matric had some limitations and
complexation. Compared to other loading
experience metric LCP (Larget Contentful paint)
is much more effective in offering quantified
results. Google considers 2.5-second and fewer
LCP measurements to be faster and 4.0 second and
more to be slower (as shown in the picture).
Google tools like Chrome user experience report,
PageSpeed Insight and Search console can give you
a clear picture of your web page LCP. If we
talk about how to improve your load speed? Then
there are various components and elements
through which you can reduce the LCP. Your
4
server response time, javascript, CSS, and
client-side rendering can help you to improve
your load speed undoubtedly. What is FID? First
Input Delay (FID) one of the important metrics
that tell the time takes by a web page to become
interactive. It determines the web page
responsiveness and how fast a web page can paint
pixels and respond to the users request (click
on a button, link and more). Read more on h
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