How To Take Advantage Of Local SEO For Your Business?

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How To Take Advantage Of Local SEO For Your
Business?
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In this day and age, local SEO is highly
important for any business out there and
especially for the brick and mortar stores around
you. With the increased use of smartphones
nowadays, local SEO is more important than ever
before, which is why you need to ensure that you
improve your strategies about local SEO with
the help of digital marketing services in
Gurgaon. When it comes to enhancing your local
SEO via SEO services in Gurgaon, there are many
ways to perform the same but in this article
guide, well be going through two of the major
methods. These methods involve the use of Google
My Business pages and keyword search terms that
are relevant locally. With that out of the way,
lets jump into some meaty conversations on how
you can use these two methods to your highest
advantage with the help of a digital marketing
company in Gurgaon. Ways To Advantage Of Local
SEO 1. Using The Feature Set Put Forward By
Google My Business Its hard to go wrong with
Google My Business because how accessible and
easy to use it is. The first step would be to
claim your point of business on Google Maps,
which will further aid you in later parts of your
marketing campaign with the help of the best
digital marketing company in Gurgaon. Your Google
My Business will include relevant information
like business address, contact number, customer
reviews, images related to your business
products/services and so on. Furthermore,
customers will be more inclined to believe Google
My Business credentials than going to third-party
sites to know details about the business.
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All of this relevant information regarding your
business can be altered via your Google (Gmail)
account that youve opened for your business.
Information such as the hours of operation for
your business, contact numbers, business address
and the like all can be directly controlled by
you. It should be noted that Google My
Business reviews also form a core part of how
customers perceive your products and/or services.
It was reported back in 2019 that more than 80
per cent of all customers look up to Google for
reviews related to specific businesses out of
which the purchase percentage of a certain
product would go up to 270 if there were at least
five reviews or more. Reviews are similar to
referrals which aid in improving the trust
factors and credibility of your business.
Therefore, as suggested by the best online
marketing company in Gurgaon, its important that
you monitor your Google My Business reviews
sections and try to reply to customers who have
left your business with sub-par ratings.
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2. Use Of Targeted Search Terms Or Long-Tail
Keywords Long-tail keywords that are relevant in
your locality will do a huge job in boosting your
business organic growth. Local keywords work for
all types of businesses out there be it
restaurants, coffee shops, hardware stores and so
on. Therefore, one of the most effortless ways
you can improve your local SEO is by integrating
targeted keywords inside your website content
with the help of an SEO company in Gurgaon. This
is where long-tail keywords come in. Long-tail
keywords are keywords having two to five words
and are generally less competitive than
short-tail keywords. For instance, if a customer
is searching for restaurants in Gurgaon, then the
short-tail keyword for the same would be just
restaurants. But, when it comes to long-tail
ones, the same keyword would be restaurants in
Gurgaon. When you add your locality or city to a
single keyword, it will help in bringing down the
competition for that keyword and thereby give you
a better opportunity at being ranked within the
top five. Moreover, it reduces the bid prices as
well. When using local long-tail keywords, you
shouldnt be alarmed if the search volume takes a
nose-dive because the overall amount of searches
are bound to be less when you add a specific
location to the keyword. However, it should be
remembered that its a better move to aim for the
local markets rather than opting for the larger
ones with the help of SEO services company in
Gurgaon. Nevertheless, ensure that your targeted
keywords are related to the niche of your
business and youll be good to go.
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Contact
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