Top Influencers - How to Increase Your Brand Following by Using Instagram Stories

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How to Increase Your Brand Following by Using
Instagram Stories
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Instagram Stories is undoubtedly one of the most
powerful tools on social media to grow your brand
following. Over 500 million people use Instagram
Stories every day. And about a third of these
Stories are from business accounts. Top
influencers regularly use them for brand
promotion. Being one of the best influencer
marketing platform in India, Instagram attracts
brands to use Stories for marketing and to grow a
loyal audience. Heres how you can increase your
brand following using Instagram Stories
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How-Tos and Tutorials
The story is a sequence of images or short videos
that play back-to-back. You can use this format
to your advantage by posting tutorials or
step-by-step how-tos that involves your products
or services. No matter what your industry is, if
your brand produces something, people will want
to learn how to use it. Instagram Stories provide
a great way to show them just that. Needless to
say, with consistent and good content, your brand
following will grow in no time.
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Sharing User Generated Content (UGC)

• Instagram being a social medium, every user posts
  content on the platform. When your followers post
  something that involves your brand, you can share
  it on to your Story. Sharing User Generated
  Content has multiple advantages.
• It reduces your cost and effort to produce a
  Story.
• UGC feels more credible than an advertisement.
• This kind of interaction encourages more users to
  post content involving your brand.
• Most importantly, you get the benefits of
  marketing without wasting space on your main feed.

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Time-Sensitive Offers and Deals
Instagram Stories last for 24 hours. That makes
them great for promoting your time-sensitive
offers and deals. This can create a sense of
urgency among your followers and paired with a
Call-to-Action button can generate sales for your
brand.
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Behind the Scenes Stories
No matter what your brand is about, your main
Instagram Feed has to have the best photos and
videos you can produce. It needs to be a
selection of polished media as the Feed is the
face of your brand on Instagram. But we often
have a lot more content than what we can post on
the Feed. Thats when Stories come handy.
Consider, for example, there is an event
involving your brand. You can post photos and
videos of the events most important happenings
on your Feed, while sharing more related content
on Stories. It will also help to increase your
audience engagement.
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Now that you know how to use Instagram Stories to
grow your brand following, you can do it yourself
or hire a good Instagram Influencer Marketing
Agency in India to do the job for you. That way,
you can focus on growing your business while the
agency focuses on growing your brand on
Instagram. There you have it. The tools to take
your Instagram Stories to the next level. If you
have any doubts, feel free to discuss in the
comments section below. And if you like what you
read, share it with your fellow brand accounts.
Happy Instagramming!
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