How personalisation can help your stadium seating stand out from the crowd

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How Personalisation Can Help Your Stadium Seating
Stand Out From The Crowd
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• These days luxury stadium seating can be found in
  football clubs across all divisions. Whilst
  theres obviously a higher prevalence of it in
  the Premier League, many lower league clubs have
  also upgraded their Directors seating areas to
  offer a touch of luxury to their executives on
  match days.
• Unlike the standard plastic seats which furnish
  the majority of spectator areas, luxury stadium
  seats are deeply cushioned and upholstered. From
  basic models similar in design to plastic seats
  to high back luxurious styles with heated seats
  and data connectivity, there are now a range of
  luxury options on the market.

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• Whilst clubs can choose vinyl upholstery to match
  their colours, the way to truly personalise
  luxury seating is to have the clubs crest or
  logo embroidered on seat backs. This optional
  branding creates a truly unique look and really
  makes the seating stand out from the crowd.
• Whether a basic logo in a single colour or an
  intricate crest in multiple colours, branding is
  an inexpensive way to enhance the premium look
  and make executive areas feel really exclusive.

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• Above left, Newcastle Uniteds intricate crest
  adds to the exclusivity outside the Directors
  boxes at the club.
• Above right, job titles of the club Chairman and
  President are embroidered above the crest on the
  seats in the executive seating area at Bristol
  Rovers Football Club.

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• How sponsors branding can work on luxury
  stadium seating
• Some clubs also choose to use their
  luxury stadium seating as part of their
  sponsorship options. A sponsors logo can appear
  on the seats under the club logo or instead of
  it, or for something less permanent, removable
  seat covers are an alternative option. These are
  ideal where sponsors may change over time, or
  where certain logos need to be covered or removed
  when matches are televised.

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• Above left, sponsors logos were screen printed
  on removable covers at this club where they had
  to be removed for televised matches.
• Above right, the sponsors name was embroidered
  under the club logo on this row of premium seats
  at Flint Town United.

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• Luxury stadium seating isnt just for watching
  the match
• Luxury stadium seats can also be used in other
  areas of the club and are not just restricted to
  the stadium. Some clubs have them fitted within
  their training facilities, press rooms, board
  rooms and changing rooms. Other organisations
  have also used luxury stadium seats to create a
  football themed area or for football related
  promotions.

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• Above left, Evertauts Olympian luxury stadium
  seats were installed in the new training facility
  at Swansea City AFC. The clubs single colour
  logo looks striking in white embroidery against
  the black seats.
• Above right, a promotional company commissioned
  Carling branded luxury stadium seating for a
  football themed lager promotion in pubs across
  the UK.

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• Branding is a cost effective way to enhance
  exclusivity
• Whilst branding gives luxury seating an even more
  exclusive and premium look, it is surprisingly
  cost effective. There is usually a one-off set up
  charge and then a cost per seat dependent on the
  number of colours in the logo and the size it is
  to be recreated at.

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• The logo embroidery process
• Supply your logo as a jpg or equivalent file
  type- A digital mock-up of the embroidery will
  be supplied for approval- Upholstery material
  will be cut for the chosen seat and logo position
  marked up- Logo will be embroidered onto
  upholstery material- Chair will be manufactured
  and upholstered with the material
• Whether you want just a few seats for your club
  executives or a whole stand full, the option of
  branding is an important consideration and can
  really elevate the look and feel of your premium
  seating areas.

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Thank YOU

• Visit us _at_
•  www.evertaut.co.uk