3 Areas Where Instagram Marketing Is Better than Facebook Marketing

1
www.samskritisolutions.com
914023402060/61
contact_at_samskritisolutions.com
2
3 Areas Where Instagram Marketing Is Better than
Facebook Marketing

• Set- up with a simple vision to make mobile
  photography Fast, Simple Beautiful, Instagram
  is now a social networking behemoth with more
  than 1 billion active monthly users. What started
  as a simple photo-posting app, grew leaps and
  bounds concurrently becoming one of the most
  powerful platforms for the brands and businesses
  to market their services and products.
• 1 billion monthly active users? Facebook clocks
  2.5 billion i.e. 2.5 times more than Instagram.
  Which means more users, more reach and better
  marketing, right? Not necessarily. It is not
  always about a number of users there are many
  other factors that come into play as well. Target
  audience, user engagement, your product niche,
  and marketing goals, etc.

3
3 Areas Where Instagram Marketing Is Better than
Facebook Marketing

• Here are three areas where Instagram Marketing
  triumph over Facebook Marketing
• Engagement
• Organic Reach
• Niche-Segments Young Demographics

4
3 Areas Where Instagram Marketing Is Better than
Facebook Marketing

• Engagement
• Being a visual-centric platform, Instagram users
  are more inclined to engage with visuals posted
  by the businesses. This is why Instagram scores
  better engagement than all other social
  media platforms including Facebook.
• A post in Facebook scores has a median engagement
  rate of 0.09, the same post on Instagram scores
  an engagement rate of at least 1.6, a daylight
  difference right there. That said, there is one
  small exception since Instagram being a
  primarily an image sharing platform, these
  engagement rates are reserved only for
  visual-rich posts with minimal content. As for
  sharing information related content posts, both
  platforms could be similar inters of engagement.

5
3 Areas Where Instagram Marketing Is Better than
Facebook Marketing

• Organic Reach
• Facebook is no longer at its best when it comes
  to organic reach, not even close. With the recent
  change in algorithm, Facebook has geared up to
  show more updates from your family and friends
  less from business pages and publishers. This
  algorithm change has plummeted the organic reach
  of Facebook pages to an all-time low.
• Even though Instagram has tweaked its algorithm
  similar to Facebook, Instagram Marketing records
  better organic reach than Facebook primarily
  because of its higher engagement rate. While you
  can improve your organic reach with high quality,
  engaging posts, Instagram obviously is more prone
  to improve better than Facebook in terms of
  organic reach.

6
3 Areas Where Instagram Marketing Is Better than
Facebook Marketing

• Niche-Segments Young Demographics
• Hands down Instagram is the best social platform
  to reach out to the younger demographic below age
  30. Though Facebook has a wide and diverse set of
  audiences, Instagram rules the roost when it
  comes to younger folks. On top of that being a
  visual platform, segments like food, beauty,
  traveling, and fitness benefit when clubbed with
  interesting and visual-rich images. So got a
  product or service in these segments where your
  target audience falls below age 35? Instagram
  Marketing is where the majority of your marketing
  budget should go.
• Does that mean you should ditch your Facebook
  Marketing? Absolutely not. Facebook still a
  social media giant that can give you
  unprecedented reach when done right. But
  Instagram is better when it comes to the younger
  target audience, certain niche segments, and
  marketing goals. So you can leverage both the
  social platforms by focusing more on a platform
  that aligns with your goals and taking assistance
  from another.

7
3 Areas Where Instagram Marketing Is Better than
Facebook Marketing

• For example, if you are planning an image
  contest, then Instagram must be your main focus
  and you can also use Facebook in parallel to
  boost your contest. If your posts are primarily
  curated content, then Facebook is a better
  choice. In short, we advise you to choose your
  platform for marketing based on your marketing
  goals, target audience, and business categories.
• Need help to choose the best platform for social
  media marketing or looking for the Best Instagram
  or Facebook Marketing Company in
  Hyderabad? Samskriti Business Solutions is
  the Best Social Media Marketing Company in
  Hyderabad with an excellent track record in
  helping brands reach their marketing and sales
  goals.

8
(No Transcript)