Convert Website Visitors Into Paying Customers - PowerPoint PPT Presentation

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Convert Website Visitors Into Paying Customers

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The idea is to convince your visitor that they do not need to continue looking at other sites; your site has it all, and your product is exactly what they need. Remember: The goal is to show your visitors that they need you. Make your visitors feel like you are addressing them and not just bragging about yourself. For example, instead of listing testimonials, try describing various situations and how you helped the client. You want the client to recognize him/ herself in the scenarios. – PowerPoint PPT presentation

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Title: Convert Website Visitors Into Paying Customers


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Convert Website Visitors Into Paying Customers
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  • As the number of people visiting your website
    increases, you want to convert those people as
    clients.
  • Below are five tried and true methods of
    converting those who peruse into those who pay.
  • Demonstrate how your product is ideal
  • The idea is to convince your visitor that they do
    not need to continue looking at other sites your
    site has it all, and your product is exactly what
    they need.
  • Remember The goal is to show your visitors that
    they need you. Make your visitors feel like you
    are addressing them and not just bragging about
    yourself. For example, instead of listing
    testimonials, try describing various situations
    and how you helped the client. You want the
    client to recognize him/ herself in the
    scenarios.

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2. Utilize home page sign ups The more
convenient your contact information, the more
likely your visitors are to actually use it. Many
people only view a site once, so grab their
attention early on and start the relationship
right away. Remember Many people are wary of new
relationships, even if it is a simple web
presence. By circulating a weekly or monthly
newsletter/ezine, you can maintain contact
without seeming overly pushy. 3. Immediate
gratification goes a long way Give your visitors
something they can use immediately. Whether this
is a free gift incentive, a fantastic Top 10
List, or downloadable forms, provide every
visitor with a takeaway resource. Remember Dont
forget to put your name on these documents!
Publicizing yourself, your site, and your product
is vital. Every pdf or downloadable document your
visitors print is one more piece of advertising.
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4. Create a sense of personal commitment If you
portray yourself as invested, your visitors are
more likely to think you are invested in them. Be
direct. Make it personal. Above all, make it
crystal clear that you can help solve their
problems. Remember Position yourself as an
invaluable resource and make your contact
information accessible and easy to locate. This
brings you one step closer to gaining a new
client. 5. Quality is obvious When it comes to
your actual website, you get what you pay for.
While it may seem expensive in the beginning,
think about how much money will be generated from
a professional website. Remember Website
maintenance is extremely involved. Not only does
the content have to be exact, the design,
development and usability must be exceptional. It
is usually beneficial to contract with a designer
who can transform your product ideas into a
credible and professional website.
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