Internal Promotion – A Low Risk Marketing Medium

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(No Transcript)
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• As part of your dental marketing strategy, there
  are multiple marketing mediums that can be
  utilized when it comes to promoting your dental
  practice. Like investments, the different
  marketing mediums can be assessed as being low,
  medium or high risk. An important low risk
  marketing medium that many dentists forget about
  is internal promotion.

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• Be mindful to not constantly hammer your
  existing patients with promotional materials, but
  you should not avoid letting them know about your
  services either!

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• Who its for
• every dentist
• Pros
• inexpensive high returns on your investment
• Cons
• none!

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• Most types of marketing involve external
  promotions. That is promoting your services to
  strangers who probably have never heard of you
  before. However, dentists can become so focused
  on finding new patients they forget to market to
  their existing patients.

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• Thats a big mistake for three reasons. You
  want to ensure that your existing patients
• Have no reason to leave your practice
• Know about all the services you offer
• Recommend your services effectively to their
  friends and family

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• Were big fans of internal marketing because it
  offers a higher return on your investment than
  external marketing. It only makes sense the
  people who have already chosen you, have already
  given you money and probably trust you are a much
  more receptive audience than people whove never
  heard of you.

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• Internal promotions can take many forms,
  including
• Mail to your patient base
• Electronic messages to your patient base

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• In office signage
• In office collateral material, including
  continuous loop videos in the reception area,
  posters on the wall, pictures of your patients,
  videos, and brochures about various procedures
• Below find samples of effective forms of these
  types of internal promotions.

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Samples of an inside cover for an internal mailer.
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Samples of an outside cover for an internal
mailer.