How to Segment your Email List | SMBELAL.COM

1
HOW TO SEGMENT EMAIL LIST

• What is email list segmentation and why do you
  need it

2
INTRODUCTION
01
TABLE OF CONTENTS
MORE SEGMENTATION IDEAS
03
HOW TO START SEGMENTING YOUR EMAIL LIST
02
CONCLUSION
04
TABLE OF CONTENTS
3
INTRODUCTION

• Email list segmentation divides your
  subscribers into smaller groups based on a set of
  characteristics that will help you deliver more
  targeted emails.
• Every company in the world from Google
  to your local bakery want the same thing when it
  comes to marketing to have the ability to send
  the right message to the right person at the
  right time.

4
INTRODUCTION

• Your subscribers have different
  interests, habits, and needs. Sending out mass
  messages to everyone will never meet those needs.
  Segmentation allows you to create smaller groups
  so that you can send messages that they care
  about. 
• Once you increase relevance in your
  email marketing, your open rates and
  click-throughs will go through the roof.

5
HOW TO START SEGMENTING YOUR EMAIL LIST

• People subscribed to your list for different
  reasons. The best way to uncover these
  differences within your list is to start with a
  basic segmentation like sign-up source or
  subscriber behavior.
• Your goal is to build more detailed profiles of
  each subscriber as times goes by. You will learn
  more about what your subscribers need as you
  interact with them.

6
HOW TO START SEGMENTING YOUR EMAIL LIST

• First, you'll want to get started by defining
  your segmentation goals.
• What are segmentation goals?
• Segmentation goals start with your overarching
  email marketing goals. 
• What are you trying to achieve through email? 
• How will segmenting your list help you achieve
  those goals?
• Let's say your goal is to get bigger open rates
  and more engaged audience.You can then filter
  your email list to send different messages to the
  active readers and to the passive ones. 

7
HOW TO START SEGMENTING YOUR EMAIL LIST
SEGMENTING BY BEHAVIOUR

• Behavioral segmentation is the most
  powerful way to segment because the subscriber is
  activating the segmentation based on a real
  action.

8
SEGMENT BY SIGN-UP CHANNEL
SEGMENT BY PURCHSE FUNNEL
WAYS TO SEGMENT BASED ON BEHAVIOUR
SEGMENT BY LAST PURCHASES
SEGMENT BY SURVEY RESULTS
03
01
05
SEGMENT BY EMAIL ENGAGEMENT
02
04
Segment your users according to the sign-up
channels. The ones that opted-in on your blog
might be more interested in content about your
company. The ones that opted-in in your eshop
might want to know more about your products.
If you have insight into how people become
customers, segment your list based on your
purchase funnel. Let's say a subscriber read a
blog post, then went to your product page but
didn't buy. A trigger can put that person in a
specific segment where you send them a targeted
email to nudge them towards a purchase.
 You can also segment your list based on past
purchases and use the information to send them
new emails based on their style or interests.
This type of recommendation marketing makes up
over 30 of Amazons business!
Look at your email metrics to separate the less
active subscribers from those who engage often.
This way you can create a segment of
highly-engaged readers and offer them different
incentives or encourage them to share content.
Customer happiness and user experience are
paramount to retaining customers and growing your
business. The best way to monitor happiness is to
email surveys. Based on their responses, you can
segment them to receive different follow-up
emails.
9
MORE SEGMENTATION IDEAS TO EXPLORE
SEGMENT BY DEMOGRAPHICS
SEGMENT BY JOB ROLE OR TITLE

• SEGMENT BY GEOGRAPHY

SOCIAL INFLUENCERS
Demographic segmentation divides your list with
quantifiable characteristics of people groups.
Examples of demographics include age, gender,
income, and ethnicity.
If you are a sales organization, it is important
to reach the right person in the organization
that makes decisions. A way to accomplish this is
to segment by roles within the company, so
certain emails go to the management team while
other emails go to the employees.
Geographic segmentation divides your subscribers
by where they live. Segmenting based on geography
is an easy way to send targeted emails based on
regional factors like weather, local customs or
events.
Do you have subscribers that are also active on
social media? These are the people you want to
connect with and cultivate a stronger
relationship. They can share your content and
provide a much-needed boost.
10
WRAPPING UP!

• Email marketing segmentation isnt a tactic
  reserved only for brands with the most advanced
  marketing automation software. With a simple
  email marketing service and a bit of creativity,
  you can start targeting your audience with these
  easy segmentation strategies today.

11
THANKS!

• Does anyone have any questions?
• hello_at_smbelal.com
• smbelal.com

/xhubho
/xhubho

• /xhubho