Qualitative Data Analysis for successful Market Research

1
Qualitative Data Analysis for successful Market
Research
Email Us info_at_hbgknowledge.com  
2
Qualitative Research and its Aspects

• With myriad market research companies adopting
  business intelligence and ways to win the market,
  only a few are there who excel at not just
  quantitative research but also qualitative
  research.
• Through an in-depth and laborious process, market
  research is done in 2 ways being the very first
  one as quantitative research and the other as
  qualitative research.
• However, both of them are screened as somewhat
  similar but are poles apart in real.
• Quantitative data analysis is a way of getting
  the data and statistics as per the niche of the
  data collection, whereas, qualitative data is a
  market survey done to understand consumer
  behavior at an in-depth level.
• Qualitative market survey is a process that leads
  to strong customer building relationships that
  help in understanding why does a customer prefer
  that one brand over the other and what are the
  reasons behind it. Is it influence that has to
  lead them to that one brand or the trust of
  quality in that one particular brand.

Email Us info_at_hbgknowledge.com  
3
Qualitative data analysis with its key
differences to success

• Everything depends on the market analysis after
  data collection, be it the business strategy, a
  major business-making decision or a major
  development and branding.
• The best solution of qualitative data is the
  customer analytics that after recognition
  produces major turn-ups for making a business
  successful by making sure the analysis helps in
  fulfilling customer requirements.
• To get the best of qualitative data analytics,
  there are different ways of getting the right
  answers that lead to the exact feelings of
  customers and those are face-to-face interviews,
  group discussions, etc.
• These ways provide right and proper information
  about the customers thought process regarding a
  brand/product.
• However, feedback and reviews can also inform on
  the consumer behavior big time.

Email Us info_at_hbgknowledge.com  
4
These are some key factors that strengthen
business growth

• It tells you clearly and exactly what is making
  the customers like or dislike your
  product/service.
• It instills a trust system in your customers and
  they become a part of your successful business
  who are always updated on your plans, strategies,
  and changes.
• What makes them choose and how they choose and
  opt for a particular brand over the other.
• What is it that the find perfect about a
  business/company and what puts them off from
  them.
•  
• Concluding with the importance of qualitative
  data analysis
• Qualitative data analysis makes it clear as to
  how it is very easy to count numbers but very
  difficult to count experiences. One just cant
  buy a shoe because they know the brand has
  this/that many followers, they will go by the
  user experience.
• The one thing you look at after going through a
  product online is the reviews and this tells
  everything why qualitative research is crucial
  for customers and for companies/businesses.
• Dont just count the sales number of followers,
  maintain the relationship to know your customers
  better. Understand consumer behavior,
  preferences, what they like or dislike, what
  makes them confused. So, qualitative data
  analysis is not just important, it is a ladder to
  success that adds a good name and trust to your
  brand.

Email Us info_at_hbgknowledge.com  
5
About
Us

• High Beam Global is a full service Market
  Research firm, dedicated to delivering quality
  performance by matching the right need with the
  correct solution. We partner with clients in all
  sectors and regions to offer world class data
  collection, reporting and analytics solutions.
• Our service offerings include multi mode Data
  Collection (both quantitative and qualitative
  techniques), Survey Programming Hosting, Data
  Processing and Analytics. High Beam Global
  combines a client-focused approach with robust
  project management to offer a unique experience
  to its clients. With our rich experience in
  industries like, Healthcare, Information
  Technology and Industrial Products (to name a
  few), High Beam Global helps its clients to
  provide quality insights on targeted and
  potential markets, brand health, consumer
  preferences and other market dynamics.

Follow Us

• https//www.hbgknowledge.com
• https//www.facebook.com/hbgknowledge/
• https//twitter.com/hbgknowledgehub
• https//www.linkedin.com/company/high-beam-global/

Contact Us 91-124-4879699 info_at_hbgknowledge.com
A-26, C wing, 1st Floor, Omega Center, Sector
34, Infocity Gurgaon 122001
Email Us info_at_hbgknowledge.com