Improving Market Research with CATI Services

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Improving Market Research With CATI Services
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• What are CATI services and what does it stand
  for?
• CATI stands for Computer-assisted Telephonic
  Interviewing.
•  
• What are the CATI services?
• Well, to define it in simple terms- CATI services
  are provided by the people of market research
  companies to the people/companies in need of
  information or knowledge of particular
  industries.
•  
• If we are to define it as per the market-related
  terms, it is a market research method that
  involves market research surveys by interviewing
  the concerned respondent via telephonic
  communication.
• Now, this survey involves 4 main elements that
  complete the whole CATI market research service-
• The interviewer
• computer (that makes things smart and efficient)
• telephone and headset (to communicate directly
  with the respondent)
• and the concerned respondent.

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• How does the CATI survey works? 
• As the competition and demand both are increasing
  on a directly proportionate scale, the need to
  provide the fastest and efficient service with
  the best knowledge and data is at the highest.
•  
• With a number of market survey companies present
  in the market, the aim must be to ensure that
  they provide the best market research with the
  utmost efficiency. The fastest way to get
  efficient data in time is to look for a CATI
  survey company.
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• For a CATI service method gives you instant
  knowledge of the concerned data. Well-trained
  executives are the essence of this survey, they
  rally along with the system and get every answer
  provided by the interviewee. These interviewees
  are a part of a pre-defined target from whom
  questions are asked from a pre-designed
  questionnaire displaying on the computer screens.
  These responses are recorded for a real-time
  solution and for creating statistics instantly.
• Learn the complete and proper working of the CATI
  service method as presented by the CATI survey
  company.

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• Pros and cons as we know it!
•  As everything is made of 2 matters, CATI
  services also include these 2 matters that range
  from being advantageous and dis-advantageous-
•  
• Pros of CATI market research
• Builds a strong formula of working and gaining
  knowledge of a particular sector
• It provides efficient and effective measures that
  help in deducing the information worth the time.
• Results are real-time based and all responses are
  recorded for further checking of information.
• The results are available for analysis as soon as
  the dialer is down.

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• Cons of CATI market research
• The task that involves the preparation of the
  questionnaire and putting it up on the CATI
  system is time taking. However, it is a
  one-time-investment kind of a task so it is worth
  it.
• It is a difficult step to take if any kind of
  alterations is to be done on the already recorded
  response. This often occurs while the interview
  is going on when the interviewee changes her/his
  views or opinions.
•  Select the right CATI survey research team to
  provide you with expert knowledge of the industry
  of your need. Providing vast data after in-depth
  market research conducted through CATI services
  will lead you to the right knowledge and success.
  

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About Us

• High Beam Global is a full service Market
  Research firm, dedicated to delivering quality
  performance by matching the right need with the
  correct solution. We partner with clients in all
  sectors and regions to offer world class data
  collection, reporting and analytics solutions.
• Our service offerings include multi mode Data
  Collection (both quantitative and qualitative
  techniques), Survey Programming Hosting, Data
  Processing and Analytics. High Beam Global
  combines a client-focused approach with robust
  project management to offer a unique experience
  to its clients. With our rich experience in
  industries like, Healthcare, Information
  Technology and Industrial Products (to name a
  few), High Beam Global helps its clients to
  provide quality insights on targeted and
  potential markets, brand health, consumer
  preferences and other market dynamics.
• Our Strengths
• Multi-lingual CATI centers with over 100
  interviewers
• Partner network covering over 40 locations
  worldwide
• Handpicked partners, ensuring better quality of
  work and understanding of the local geography
• Top class syndication services for online and
  offline data collection
• Robust Project Management
• Responsiveness to customer needs
• Value added services
• Adherence to Deadlines
• Measurable Results

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