Digital Marketing Could Have Done Justice To KFC India’s New TVC

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Digital Marketing Could Have Done Justice To KFC
Indias New TVC Last week I saw the latest TV
advertisement by KFC India. You can see the same
above. I like this advertisement because
execution is so simple and hence different in the
clutter. The voiceover makes you pay attention
to this advertisement and then cleverly delivers
its point. Definitely, this is a direct take on
Mcdonalds. Emotional Route Or Logical
Route? Clearly, it has taken a logical route.
Straight comparison with the competitor brand on
the price point. It is possible that research
might have shown that people believe KFC is more
expensive than Mcdonalds. KFC wants to change
this perception and hence such a crystal clear
logical route. What Is The Target Audience For
This Advertisement? Definitely, users who go for
Mcdonalds thinking that it will be less
expensive than KFC or who dont know about
KFC. Is TV The Right Channel? Will It Be Better
To Use Digital Marketing? As advertisement talks
only about the price point with the aim of
targeting competitors customers, digital
marketing would have definitely given much better
precise targeting and returns on ad spend. There
are numerous digital marketing channels available
like Google, Facebook, Instagram etc. where we
can find above target audience and deliver our
message only to them. It can be easily
accomplished using Facebook marketing, search
marketing. Final Words We love the way the
advertisement has been executed but think that
channel choice could have been much better. If
you are looking for brand marketing or digital
marketing for your brand and want to have a word
with us, you can contact us here. Regards, B
Olion (Brand Obsessed Olion)