Take Your Business to Great Height With Digital Marketing (1)

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TAKE YOUR BUSINESS TO GREAT HEIGHT WITH
DIGITAL MARKETING
WWW.PMGDIGITAL.COM.AU
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WHAT IS DIGITAL MARKETING?
Digital marketing is the promotion of business
or products on internet and other electronic
devices. It also includes messaging, instant
messaging, video, apps, podcasts, electronic
billboards, digital television and radio
channels, etc. Today most of customer come from
digital medium
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KEY CONCEPTS
SCOPE OF THE STRATEGY Lead Generation Search
Engine Optimization(SEO) Content
Marketing Social Media Marketing PPC Marketing
Branding
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THE LEAD GENERATION STRATEGY
IN LEAD GENERATION MARKETING THE INITIATION OF
CONSUMER INTEREST OR ENQUIRY INTO PRODUCTS OR
SERVICES OF A BUSINESS. LEADS CAN BE CREATED
FOR PURPOSES SUCH AS LIST BUILDING, E-NEWSLETTER
LIST ACQUISITION OR FOR SALES LEADS IT DEPENDS
ON MANY THINGS.
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Search Engine Optimization
OFF- Page On - Page Technical SEO This is the
things of optimizing your website to rank higher
in search engine results pages, that increasing
the amount of traffic your website receives. The
channels that benefit from SEO include OFF-Page,
On- page, Technical SEO.
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CONTENT MARKETING
Creating Content and making promotion to various
channel create lead generations brand awareness,
traffic growth, and customers. The channels
that can play a part in your content marketing
strategy include
Blog - Post
Infographics
E-Book Newsletter
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Social Media Marketing
FACEBOOK TWITTER PINTEREST
INSTAGRAM Social media is a powerhouse of
digital marketing opportunities. Discover new
audiences, refine your tone and capture those
leads. Use power of Facebook and Instagram as
digital marketing tools with unlimited
opportunities.
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PPC MARKETING(PAID)
This is also widely as Pay Per Click that
assists in increasing the visibility of the
website through the medium of sponsored links on
the search engine pages. The campaigns are
developed based on the keywords used maximum on
the search engines.
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MAKE GREAT BRAND

• Many business owners fail to identify the
  importance of a well branded product. Its not
  all about a slick logo and trendy brand colours,
  but about how your key customers relate to you,
  and what choosing your brand makes them feel
  about themselves.

BRANDING AND THE BIGGER PICTURE
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KEEP IN TOUCH
ADDRESS 79 High Street, Kew, VIC 3101,
Australia EMAIL ADDRESS info_at_pmgdigital.com.au PHO
NE NUMBER 1300621683 WEBSITE www.pmgdigital.com.
au
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